확장메뉴
주요메뉴


소득공제 정가제 Free EPUB
공유하기
eBook

New Ideas from Dead CEOs

[ EPUB ]
첫번째 리뷰어가 되어주세요
구매혜택

HarperCollins의 정책으로 TTS 기능은 지원되지 않습니다.

정가
34,100
판매가
34,100
YES포인트
구매 시 참고사항
{ Html.RenderPartial("Sections/BaseInfoSection/DeliveryInfo", Model); }
한 눈에 보는 YES24 단독 선출간
매월 1~7일 디지털머니 충전 시 보너스머니 2배 적립
★SUMMER EVENT★ 이번 여름 어디로 떠날까?
[READ NOW] 2022년 8월호
eBook 전종 10%할인+5%적립 무한발급 슈퍼쿠폰
8월 전사
쇼핑혜택
1 2 3 4 5

품목정보

품목정보
출간일 2009년 10월 13일
이용안내 ?
  •  배송 없이 구매 후 바로 읽기
  •  이용기간 제한없음
  •  TTS 불가능
  •  저작권 보호를 위해 인쇄 기능 제공 안함
지원기기 크레마,PC(윈도우),아이폰,아이패드,안드로이드폰,안드로이드패드,PC(Mac)
파일/용량 EPUB(DRM) | 0.39MB ?
ISBN13 9780061874758

소개 책소개 보이기/감추기

New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea? We learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.

New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.

The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.

목차 목차 보이기/감추기

New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea? We learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.

New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.

The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.

뒤로 앞으로 맨위로 aniAlarm