품목정보
발행일 | 2011년 05월 12일 |
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지원기기 | 크레마,PC(윈도우 - 4K 모니터 미지원),아이폰,아이패드,안드로이드폰,안드로이드패드,전자책단말기(일부 기기 사용 불가),PC(Mac) |
파일/용량 | EPUB(DRM) | 3.46MB ? |
ISBN13 | 9780857080233 |
발행일 | 2011년 05월 12일 |
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이용안내 ? |
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지원기기 | 크레마,PC(윈도우 - 4K 모니터 미지원),아이폰,아이패드,안드로이드폰,안드로이드패드,전자책단말기(일부 기기 사용 불가),PC(Mac) |
파일/용량 | EPUB(DRM) | 3.46MB ? |
ISBN13 | 9780857080233 |
<b>Future back.</b> <p><b>1 Leonardo da Vinci<br /> </b>Inspired by his relentless curiosity and perspective, what are the creative talents that enable you to think differently, better and deeper, to create a better future?</p> <p><b>2 Time and space<br /> </b>Exploring the future world, through time travel and whitespaces to find the best opportunities … with the spaceships and stardust of <b>Virgin Galactic.</b></p> <p><b>3 Creative minds<br /> </b>New thinking for work and life, where ideas are the new currency of success … as demonstrated by Nintendo's ultimate game designer, <b>Shigeru Miyamoto.</b></p> <p><b>4 World changing<br /> </b>Seismic shifts that are transforming your markets, invisible but with immense implications … like the new vision for India of <b>Aravind Eye Care.</b></p> <p><b>5 Whitespaces<br /> </b>Women and the elderly, genetics and water, networks and 50 billion devices … the big opportunities that demand the creative animation of <b>Pixar.</b></p> <p><b>6 Future back<br /> </b>Start with the impossible, then work out how to make it possible with more dramatic results … like Nobel prize-winning entrepreneur <b>Muhammad Yunus.</b></p> <p><b>7 Creativity<br /> </b>The extraordinary power of ideas, inspired by jesters and sages to make new connections and possibilities … with the elegance of <b>Donna Karan.</b></p> <p><b>8 Design<br /> </b>The fusion of function and form to give new ideas structure and style … learning from the 'tae kuk' of the new technology star, <b>Samsung.</b></p> <p><b>9 Innovation<br /> </b>Making the best ideas happen successfully, and ultimately make life better for people … with sand dune-running, cyclone-powered <b>James Dyson.</b></p> <p><b>10 Creative genius<br /> </b>Welcome to 'the Genius Lab', where inspiration meets perspiration, and how this book can help … plus the reality distortion field of <b>Steve Jobs.</b></p> <p><b>The ideas factory.</b></p> <p><b>11 Getting started<br /> </b>The 'fuzzy front-end' of problems and opportunities, dreams and napkin diagrams … and the 'grande fromage' of the creative world, <b>Philippe Starck.</b></p> <p><b>12 Seeing things differently<br /> </b>Ideas and imagination achieved through different worldviews, and by simply getting out there … seeing the bigger picture like <b>Tim Berners-Lee.</b></p> <p><b>13 Patterns and paradox<br /> </b>Making sense of the uncertain futures, through pattern recognition and paradox resolution … where the future is a little robot, the <b>Honda ASIMO.</b></p> <p><b>14 Future scenarios<br /> </b>Building visions of alternative futures that stretch your vision and sharpen your decision-making … with rocket scientist to the stars, <b>Burt Rutan.</b></p> <p><b>15 Deep diving<br /> </b>Immersing yourself in the customer world, through intuition and deep diving to understand more … like a day in Mumbai with <b>Ratan Tata.</b></p> <p><b>16 Crowdsourcing<br /> </b>Harnessing the power of people, because many are smarter than few … creating the wonderful user-generated T-shirts of <b>Threadless.</b></p> <p><b>17 Extremes and parallels<br /> </b>Finding the deviants and border-crossers, in the margins not the mainstream, and even the Masai Mara … with the distinctive twist of <b>Paul Smith.</b></p> <p><b>18 Rule-breakers<br /> </b>Seizing discontinuity and disruption, breaking rules and conventions to do things differently … oh, and the sheep, sharks and skull of <b>Damian Hirst.</b></p> <p><b>19 Ideation<br /> </b>Igniting the power of ideas and hypotheses to stretch, challenge and imagine better solutions … with the enlightened teamwork of <b>IDEO.</b></p> <p><b>20 The ideas toolkit<br /> </b>Five essential tools to generate better ideas ? to stretch thinking from the future back, and bring together ideas from different perspectives.</p> <p><b>The design studio.</b></p> <p><b>21 Design thinking<br /> </b>Design as a mindset for the creative business, one that creates, shapes and communicates ideas … like the real man of Apple, <b>Jonathan Ive.</b></p> <p><b>22 Context reframing<br /> </b>Finding your bigger idea by changing the frame of reference by which ideas are perceived … like when graffiti becomes artwork with <b>Banksy.</b></p> <p><b>23 Co-creation<br /> </b>Creativity that unlocks the power of customer 'ubuntu' to develop more relevant solutions … with the push to pull of <b>Procter & Gamble.</b></p> <p><b>24 Creative partners<br /> </b>Collaboration that exploits open innovation and ideas exchanges with the spirit of 'Koinonia'<b> </b> … and the enduring magic of <b>Disney.</b></p> <p><b>25 Experimentation<br /> </b>Prototypes and simulations, accelerating time to market with 'test learn test' … and the molecular gastronomy of the world’s best restaurant, <b>El Bulli.</b></p> <p><b>26 Concept fusions<br /> </b>Connecting ideas to create better solutions, and articulating the concepts that will make life better … inspired by the huge sculptures of <b>Anish Kapoor.</b></p> <p><b>27 Simplicity<br /> </b>Beauty, say the scientists, is in the simplicity of complexity. And so it is in the real world … with the eight laws of digital artist <b>John Maeda.</b></p> <p><b>28 Experience design<br /> </b>Experiences add theatre and passion to products and services, they do more for people … as Frank Gehry did for the <b>Guggenheim Bilbao.</b></p> <p><b>29 Evaluating concepts<br /> </b>Which are the winning designs? How to evaluate ideas that have no history and so numbers are not enough … and the winning formula of <b>Alessi.</b></p> <p><b>30 The design toolkit<br /> </b>Five essential tools to design better concepts ? the practical steps to turn creative ideas into winning concepts.</p> <p><b>The impact zone.</b></p> <p><b>31 Launch pads<br /> </b>Accelerating new ideas to market, using the diffusion of innovation, whilst ensuring you cross the chasm … and taste the amazing chocolate pots of <b>Gu.</b></p> <p><b>32 Creative scripts<br /> </b>Selling ideas through storytelling, learning from the hype and hysteria of Apple launches … and the ‘just do it’ advertising of <b>Wieden & Kennedy.</b></p> <p><b>33 Profit models<br /> </b>Making sure ideas make money through innovative business models and effective pricing strategies … with the commercial flair of <b>Giorgio Armani.</b></p> <p><b>34 Brand propositions<br /> </b>Making ideas relevant and distinctive through propositions that focus on the key benefits to customers … like the sports cars that care, from <b>Tesla.</b></p> <p><b>35 Contagious ideas<br /> </b>Capturing the memes and viruses that make ideas spread, whilst overcoming the 'hype curve' … like rockstar with more ideas, <b>Dave Stewart.</b></p> <p><b>36 Market shaping<br /> </b>Winning in the vortex of fast-changing markets through continuous in-market innovation … with the relentless persistence of <b>Zaha Hadid.</b></p> <p><b>37 Protecting ideas<br /> </b>Copyrights, trademarks and patents that become your most valuable assets in a creative world … and the new entertainment world of <b>Live Nation.</b></p> <p><b>38 Going further<br /> </b>Reaching out to adjacent markets though licensing and franchising to do more with your creative assets … like Ed Hardy revolutionary <b>Christian Audigier.</b></p> <p><b>39 Delivering results<br /> </b>Harnessing the value drivers and performance metrics to ensure that innovation delivers profitable growth … with the creative rigour of <b>Whirlpool.</b></p> <p><b>40 The impact toolkit<br /> </b>Five essential tools to ensure that the best ideas have the most impact in their markets … and to sustain their success over time.</p> <p><b>Now forward.</b></p> <p><b>41 Creative leaders<br /> </b>Recreating the Medici effect, the ability to support and connect people and partners for extraordinary results … and the oriental fashion of <b>Shanghai Tang.</b></p> <p><b>42 Innovation strategy<br /> </b>Ensuring that ideas drive profitable growth through alignment of business and innovation … as demonstrated by 'design for business' at <b>Lego.</b></p> <p><b>43 Creative culture<br /> </b>Hotspots and happiness in the innovative organization that embraces change and imagination every day … recreating 'the spirit of Enzo' at <b>Ferrari.</b></p> <p><b>44 Innovative processes<br /> </b>New product development that learns from the stage gates of NASA to become open and networked … and reinventing innovation at <b>3M.</b></p> <p><b>45 Creative people<br /> </b>Visionaries, border crossers and game changers. How to ignite the power of creative people … and create fireworks like <b>Cai Guo-Qiang.</b></p> <p><b>46 Innovation ventures<br /> </b>Ventures and incubators that make ideas happen faster inside and outside your business … and Silicon Valley's most connected entrepreneur, <b>Reid Hoffman.</b></p> <p><b>47 Creative networks<br /> </b>The creativity of people and places and how creative companies come together to create better ideas … like the InnovationJams of <b>IBM.</b></p> <p><b>48 Managing innovation<br /> </b>Managing the people, projects and portfolios that make the best innovations happen time after time … and life in the Googleplex with <b>Google.</b></p> <p><b>49 Game changing<br /> </b>Creative revolutions and the ‘X Prizes’ that deliver breakthroughs that normal processes can’t … and the relentless innovator, <b>Niklas Zennstrom.</b></p> <p><b>50 Now forward<br /> </b>So what will you do today? How to make your own ideas happen and find your edge in the changing world … here's to the crazy ones.</p> <p>Appendix 1 Creative resources.</p> <p>Appendix 2 About the book.</p> <p>Index.</p> |
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