소득공제 강력추천

2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything

[ Hardcover ] 바인딩 & 에디션 안내이동
첫번째 리뷰어가 되어주세요 | 판매지수 252
11월의 굿즈 : 시그니처 2023 다이어리/마블 캐릭터 멀티 폴딩백/스마트 터치 장갑/스마트폰 거치대
2022 올해의 책 투표
일본 무크지 & 부록 잡지
책 읽는 당신이 더 빛날 2023: 북캘린더 증정
만년 버킷리스트, 원서 한 권 완독하기
1 2 3 4 5


출간일 2020년 08월 25일
쪽수, 무게, 크기 288쪽 | 450g | 160*241*25mm
ISBN13 9781250268174
ISBN10 1250268176

이 상품의 태그

책소개 책소개 보이기/감추기

변화는 코로나19에서 끝나지 않는다!
2030년, 세계는 더 심오하고 거대한 질적 전환을 맞이한다!

세계적인 경영 석학 마우로 기옌 와튼스쿨 교수,
경제학, 지정학, 사회학을 넘나드는 파격적 통찰로 전 세계 리더들을 충격에 빠뜨리다!

4차 산업혁명 다음 혁명은 어느 나라가 주도할까? 출생률 감소와 인구 고령화는 코로나19와 맞물려 어떤 양상으로 진행될까? 디지털 시대에 태어난 밀레니얼 세대와 세계에서 가장 큰 소비자 집단인 실버 세대 사이에는 어떤 기회가 숨겨져 있을까? 규모와 수가 빠르게 늘고 있는 도시들은 기후변화와 양극화를 어떻게 극복할 수 있을까?
『2030 축의 전환: 새로운 부와 힘을 탄생시킬 8가지 거대한 물결』은 현재 진행 중인 주요 추세들이 ‘2030년’에 수렴하면, 지금과는 완전히 다른 세상이 펼쳐질 것이라 전망한다. 그때가 오면 세계의 중심은 대서양에서 아시아와 아프리카로, 젊은 세대에서 나이 든 세대로, 남성에서 여성으로 이동하고, 새로운 과학기술이 소비나 화폐에 대한 기존의 개념을 뒤바꿀 것이다. 세계적인 경영 석학이 경제학, 지정학, 사회학을 넘나들며 변화의 양상을 날카롭게 통찰하는 이 책은 새로운 시작과 함께할 수많은 위험과 기회들을 보여주고 위기와 혼란을 헤쳐 나가기 위한 전략을 제시한다.

★ 출간 즉시 《월스트리트 저널》 베스트셀러
★ 아마존 미래예측 분야 1위
★ 애덤 그랜트 강력 추천 ‘CEO 필독서’

Financial Times Best Books of 2020
JP Morgan NextList 2021 selection

"Bold, provocative...illuminates why we’re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.”

The world is changing drastically before our eyes--will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes.

Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to "play the game," and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure.

That world--and those rules--are over.

By 2030, a new reality will take hold, and before you know it:

- There will be more grandparents than grandchildren
- The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined
- The global economy will be driven by the non-Western consumer for the first time in modern history
- There will be more global wealth owned by women than men
- There will be more robots than workers
- There will be more computers than human brains
- There will be more currencies than countries

All these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world.

According to Mauro F. Guillen, the only way to truly understand the global transformations underway--and their impacts--is to think laterally. That is, using “peripheral vision,” or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend--climate-change or the rise of illiberal regimes, for example--Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point--2030--that will be, for better or worse, the point of no return.

2030 is both a remarkable guide to the coming changes and an exercise in the power of “lateral thinking,” thereby revolutionizing the way you think about cataclysmic change and its consequences.

목차 목차 보이기/감추기

Some Facts and Figures vii
Introduction: The Clock Is Ticking 1
1. Follow the Babies 11
Population Drought, the African Baby Boom, and the Next Industrial Revolution
2. Gray Is the New Black 41
Tech-Savvy Senior Citizens, Postponing Retirement, and Rethinking "old" and "Young"
3. Keeping Up with the Singhs and the Wangs 72
The Old Middle Class, The New Middle Class, and the Battle for Attention
4. Second Sex No More? 97
The New Millionaires, Entrepreneurs, and Leaders of Tomorrow
5. Cities Drown First 124
Global Warming, Hipsters, and the Mundanity of Survival
6. More Cellphones than Toilets 150
Reinventing the Wheel, The New Cambrian Explosion, and the Future of Technology
7. Imagine No Possessions 178
Riding Waves, Network Effects, and the Power of 8.5 Billion Connections
8. More Currencies than Countries 203
Printing Your Own Money, The Blockchain, and the End of Modern Banking
Conclusion: Lateral Tips and Tricks to Survive 2030 225
PostScript 239
How a Disruptive Event like Covid-19 Impacts the Trends Discussed in 2030
Acknowledgments 243
Sources 245
Index 269

저자 소개 (1명)

  •  쿠폰은 결제 시 적용해 주세요.
1   27,760
뒤로 앞으로 맨위로 aniAlarm