Choo Hui Julia Park received a Master in Business Administration and a Doctorate in Administration of Business (Marketing) from SungKyunKwan University in Korea. She is an assistant professor at the Department of International Business, Keimyung Adams College of Keimyung University, and teaching marketing courses. In 2018, she received the best presentation paper award and the best paper award from the Korea Marketing Management Association and Korea Management Association. Her current research interests are consumer behavior on online and marketing strategies. While currently serving as chair of the department, she also engages actively with the NGO group of Green Tree International and African Leadership in Korea to support underdeveloped countries.