Naeun Kim is currently enrolled in a PhD program and works as a senior researcher at CTC. She earned her master’s degree in Consumer Science, SNU. Her master’s thesis is titled “A Study on Small Luxury Consumption Motivations and Consumer Typologies .” She is interested in analyzing new consumption phenomena in modern society and aims to conduct research that combines qualitative and quantitative approaches that can provide a rich interpretation of consumers’ hidden needs and influencing factors.
