Chapter01 독립성검정에 의한 앙케트 처리 ·································· 2

1. 개요 ······················································································ 4

2. 크로스 집계표와 독립성검정 ············································· 6

Chapter02 의사결정나무에 의한 앙케트 처리 ···························· 12

1. 개요 ···················································································· 14

2. 의사결정나무 작성의 순서 ················································· 18

Chapter03 대응분석에 의한 앙케트 처리 ····································· 28

1. 개요 ···················································································· 30

2. 대응분석을 위한 순서 ························································ 32

Chapter04 다중대응분석에 의한 앙케트 처리 ····························· 48

1. 개요 ···················································································· 50

2. 다중대응분석을 위한 순서 ················································· 53

Chapter05 범주형 회귀분석에 의한 앙케트 처리 ························ 62

1. 개요 ···················································································· 64

2. 범주형 회귀분석을 위한 순서 ··········································· 67

Chapter06 순서형 회귀분석에 의한 앙케트 처리 ························ 78

1. 개요 ···················································································· 80

2. 순서형 회귀분석을 위한 순서 ··········································· 83

Chapter07 앙케트 조사표의 작성 ·················································· 92

1. 개요 ···················································································· 94

2. 조사 테마 ? 연구 테마의 결정 ············································ 97

3. 구체적인 앙케트 조사의 기획 ··········································· 99

4. 조사표의 작성 ·································································· 103

5. 앙케트 조사표의 수정 및 점검 ······································· 111

6. 앙케트 조사표의 완성 ····················································· 111

7. 앙케트 조사의 개시 ························································· 115

8. 보고서 ? 논문의 작성 ························································ 116

Chapter08 주성분분석에 의한 앙케트 처리 ······························· 118

1. 개요 ·················································································· 120

2. 주성분분석의 실제 ··························································· 123

3. 상관행렬에 의한 주성분분석 ··········································· 135

Chapter09 요인분석에 의한 앙케트 처리 ··································· 140

1. 공통요인 추출 ·································································· 142

2. 요인분석의 실제 ······························································ 145

3. 주축요인추출에 의한 요인분석 ········································ 153

Chapter10 군집분석과 판별분석에 의한 앙케트 처리 ·············· 158

1. 분류와 판별 ······································································ 160

2. 질문항목을 변수로 하는 군집분석 ·································· 161

3. 조사회답자를 변수로 한 군집변수 ·································· 165

4. 주성분점수를 변수로 하는 군집분석 ······························ 169

5. 판별분석의 실제 ······························································ 178

6. 그룹마다의 중요항목 탐색 ·············································· 185

Chapter11 복수의 단일회답에 대한 분석(Ⅰ)－요인분석과 신뢰도분석 ·· 190

1. 설문지 예 ········································································· 192

2. 질문항목 ··········································································· 196

3. 기본 개념 ······································································· 198

4. SPSS의 처리 절차 ··························································· 205

Chapter12 복수의 단일회답에 대한 분석(Ⅱ)－대응분석 ·················· 224

1. 질문항목 ··········································································· 226

2. 기본 개념 ········································································· 231

3. SPSS의 처리 절차 ··························································· 238

Chapter13 비모수적 검정 ····························································· 248

1. 그룹 간의 차이 검정 ························································ 250

2. 비모수적 검정의 실제 ····················································· 251

Chapter14 요인분석과 항목분석 ·················································· 264

1. 분석의 배경 ······································································ 266

2. 분석순서 ··········································································· 269

3. 연구대상 ··········································································· 298

● 참고문헌 / 328

● Index / 331