Poorna is an award-winning freelance journalist of fifteen years and a digital editorial expert, having previously worked as UK Executive Editor and Global Lifestyle Head for HuffPost. She freelances for The Times, The i Paper, Grazia, The Guardian, Red magazine, and Stylist among others. She is the author of Stronger.

Poorna is an experienced public speaker across ministerial health summits, corporate and consumer events, including Twitter, Ad Week, NHS and Oath. She's also spoken on Channel 5, ITV and BBC News, as well as regularly on TalkRadio and BBC 5 Live.

Named one of Balance magazine’s top 100 wellness personalities two years running, she's also been a judge for Mind Media Awards, Own Media Awards, British Book Awards, Sony World Photography and First Women.