Foreword: Orbis Flying Eye Hospital; Acknowledgements; How the author of this book got into aviation; Author biography; Lists of figures; List of tables; List of acronyms; Glossary; Foreword Sean Doyle; Foreword Alan Joyce; Foreword John Slattery; Foreword Anming Zhang; Foreword Nick Fox; Chapter 1 The General Trend of the Global Airline Industry; Chapter 2 Deregulation, Liberalisation and Open Skies; Chapter 3 Low Cost Carriers: With a subsection on Long-Haul Low Cost Carriers; Chapter 4 Full Service Network Carriers: With a subsection on Regional Airlines; Chapter 5 Airline Operating Costs; Chapter 6 Airline Marketing; Chapter 7 Ancillary Revenues; Chapter 8 Airline Alliances, Joint Ventures and Equity Partnerships; Chapter 9 Air Cargo; Chapter 10 Environmental Impact and Sustainability in the Airline Industry; Chapter 11 Airport Management Anne Graham; Index