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Introduction 1 Book 1: Getting Started with Your Website 5 CHAPTER 1: Planning Your Web Presence 7 CHAPTER 2: Choosing Your Web-Building Approach 19 CHAPTER 3: Domain Names and Web Hosting 33 CHAPTER 4: How Modern Websites Work 45 Book 2: Designing Your Website 59 CHAPTER 1: Modern Web Design Principles 61 CHAPTER 2: Visual Design and Branding 79 CHAPTER 3: Responsive and Component-Based Design 97 CHAPTER 4: Designing for Accessibility 117 Book 3: HTML and CSS Essentials 135 CHAPTER 1: HTML Fundamentals 137 CHAPTER 2: HTML Forms and User Input 157 CHAPTER 3: CSS Fundamentals 175 CHAPTER 4: CSS Layout Techniques 199 CHAPTER 5: Advanced CSS Effects 225 Book 4: Adding Interactivity with JavaScript 241 CHAPTER 1: JavaScript Basics for Beginners 243 CHAPTER 2: JavaScript and the DOM 263 CHAPTER 3: Practical JavaScript Solutions 283 CHAPTER 4: Asynchronous JavaScript and APIs 301 CHAPTER 5: JavaScript Libraries 321 Book 5: Building with No-Code or Low-Code Platforms 333 CHAPTER 1: WordPress for Small Businesses 335 CHAPTER 2: Visual Website Builders 355 CHAPTER 3: Adding Functionality without Coding 371 Book 6: Content Creation and Management 387 CHAPTER 1: Content Strategy for Your Website 389 CHAPTER 2: Using AI for Content Creation 405 CHAPTER 3: Content Management Systems 421 CHAPTER 4: Blogging for Your Business 437 Book 7: Search Engine Optimization 453 CHAPTER 1: Modern SEO Fundamentals 455 CHAPTER 2: Keyword Research and Strategy 469 CHAPTER 3: On-Page SEO 483 CHAPTER 4: Technical SEO 497 Book 8: E-Commerce Solutions 511 CHAPTER 1: Choosing and Setting Up E-Commerce 513 CHAPTER 2: Product Pages That Sell 533 CHAPTER 3: E-Commerce Marketing and Optimization 553 Book 9: Website Analytics and Performance 573 CHAPTER 1: Understanding Website Analytics 575 CHAPTER 2: Website Performance Optimization 593 CHAPTER 3: Testing and Quality Assurance 611 CHAPTER 4: Website Security Essentials 629 Book 10: Launching and Maintaining Your Website 647 CHAPTER 1: Version Control and Deployment 649 CHAPTER 2: Pre-Launch Preparation 669 CHAPTER 3: Going Live Successfully 681 CHAPTER 4: Ongoing Website Maintenance 691 Index 705 |
Paul McFedries is a writer and former programmer, consultant, and website developer who has authored more than one hundred and ten books that have sold over four million copies worldwide.