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List of Contributors viii Preface xiv Reimagining Health Communication in the Global South xvi Vinod Pavarala, Eliza Govender, and Thomas Tufte Part 1 Critical Perspectives on Health Communication in the Global South 1 1 Critical Approaches to Development and Health Communication: A Perspective from Latin America 3 Rafael Obregon and Jesus Arroyave 2 Health Communication in Africa: Community Networks in Africa as Resilient Structures for Health Communication and Social Change 16 Eliza Govender and Elizabeth Lubinga 3 Culture-Centered Organizing for Health as an Anti-colonial Anti-capitalist Framework of Health Communication 32 Mohan J. Dutta 4 Latin American Indigenous Ecologies of Health: Decolonizing the Western Monoculture of Health 48 Milena Del Pilar Cañón and Claudia Magallanes-Blanco 5 On the Humble Task of Employing a Decolonial Attitude in Global South–Global North Collaborations on Sensitive Health Issues 59 Olga Yegorova and Maereg Wolde 6 Rethinking the Praxis of Health Communication: A “Common-Sense” Approach 76 Linje Manyozo, Stavroula Tsirogianni, and Jionghui Li Part 2 Participatory and Community-Centric Approaches to Health Communication 93 7 Participatory Health Communication in Brazil: Learning bem-viver and Radical Care with Women and Children 95 Patricia Cardoso de Jesus1, Ana Lúcia Nunes de Sousa, Lohrene de Lima da Silva Navegantes, Patrícia da Veiga Borges, Érica Gonçalves Soares, and Analice Madeira Teixeira da Silva 8 Rewriting the Narrative: How Young People Shape Health Communication to Address Social Change 107 Happy Singu Hansen 9 Mobilizing Ubuntu Philosophy in Culture-Centered Pandemic Risk Communication 121 Nompumelelo Gumede 10 Does He Who Pays the Piper Call the Tune? Community Resilience in Donor-Funded, Community-Led HIV Prevention Communication Interventions in South Africa 133 Mkhonzeni Gumede, Musara Lubombo, and Lauren Dyll 11 Harnessing the Power of Community Radio for Open Conversations on Sexual and Reproductive Health in India: Insights from Gurgaon Ki Awaaz 147 Soumya Jha 12 Community Media and Health Communication Flows from a Feminist Lens: Mapping Social Norms Surrounding Women’s Health Issues 161 Shweta Anand and Archna Kumar 13 Disability, Stigma, and “Healthy Publics”: Engaging Communities Through Theater for Development and Mobile Paralympics Screenings 180 Mufunanji Magalasi, Jessica Noske-Turner, Jennie Wong, Jessie Akambadi, and Vitumbiko Gwambaike Part 3 Responses to Health Communication Challenges 195 14 MHealth/Health Influencer Solutionisms in India 197 Pradip Ninan Thomas 15 Ageism as a Public Health Problem: Participatory Communication and Social Mobilization of Older Adults in El Salvador to Counter It 208 Ana Fernández Viso 16 Science, Social Media, and Skepticism: Unpacking Vaccine Attitudes in Brazil, Colombia, and Mexico 222 Audra Diers-Lawson, Anna Elisabeth Hasselström, Grace Omondi, and Roy Aulie Jacobsen 17 Epistemology and Health Communication: Lessons on the Management of Epilepsy from the Traditional Luhya Community of Western Kenya 245 Daniel Robert Aswani and John-Bell S. Okoye 18 Co-Creating with Young People: Learnings from a Youth Mental Health Project in India 258 Usha Raman, Sandhya K. Yatirajula, Sudha Kallakuri, Srilatha Paslawar, Mercian Daniel, and Pallab K. Maulik 19 Beyond the Headlines: Analyzing the Role of Misinformation in Shaping Public Health Discourse During COVID-19 Pandemic in Kenya 271 Protus Akwabi Murunga 20 The Digital Companion: Exploring Kenyan Mothers’ Utilization of AI Chatbots in Alleviating Postpartum Depression 283 Merlyne Akwir Nungo, Rahila Abubakar, and Catherine Jemimah Makokha 21 Short Video Revolution: Transforming Health Communication in China’s Digital Era 294 Xinna Li Part 4 Decolonising Methodologies for Health Communication 313 22 African Indigenous Health Communication in the Digital Space: Some Evidence from Botswana 315 Gopolang Ditlhokwa 23 Decolonizing Health Communication: Experience and Challenges Faced by the LGBTQ+ Community in the Indian Healthcare System 330 Biswadeep Bhattacharyya 24 Rethinking Indigeneity for Health Communication: Ghanaian Proverbs in Community Radio 349 Emmanuel Essel and Eliza Govender 25 The Use of the Mother Tongue in Public Health Communication since the COVID-19 Pandemic: The Case of Kreol Morisien and Kreol Rodrige 362 Christina Chan-Meetoo 26 Exploring the Health Communication Inequalities Experienced by Urban Refugee Women During the COVID-19 Pandemic in Nairobi, Kenya: A Culture-Centered Approach 384 Kelly N. Wachira, John-Bell S. Okoye, Winnie Mbatha, and Daniel Robert Aswani 27 Transformative Participatory Research Methodologies in Mental Health Research: Insights from South Asia 397 Hufsa Sarwar, Kasthuri Divya Gnana Subramani, Krishna Priya Kannan, Manikandan Pari, Onaiza Qureshi, and Paul Heritage Index 000 |
THOMAS TUFTE is a Cultural Sociologist and Professor at the University of Loughborough, a member of Academia Europaea, and Senior Research Associate with the University of Johannesburg. He has worked with research, teaching, curricular development, consultancy, and NGO work in over 30 countries, and is Director of the ERC Advanced Grant project REACT (Reimagining Activism, Communication and Trajectories Participation).
VINOD PAVARALA is a Senior Professor and Advisor, School of Digital Media and Communication, at Mahindra University. Before joining Mahindra, he taught for three decades at the Department of Communication, University of Hyderabad. He held the UNESCO Chair on Community Media, the first of its kind globally, for about 14 years, since its establishment in 2011.
ELIZA GOVENDER is an Associate Professor in Culture, Communication and Media Studies at the University of KwaZulu-Natal. She is a South African National Research Foundation rated researcher, holds an honorary research associate post with the global research centre, CAPRISA and serves as co-chair of the Health Communication Working Group for the International Association for Media and Communication Research (IAMCR).