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eBook The Handbook of Health Communication in the Global South
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Wiley 2026.08.11.
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List of Contributors viii

Preface xiv

Reimagining Health Communication in the Global South xvi

Vinod Pavarala, Eliza Govender, and Thomas Tufte

Part 1 Critical Perspectives on Health Communication in the Global South 1

1 Critical Approaches to Development and Health Communication: A Perspective from Latin America 3

Rafael Obregon and Jesus Arroyave

2 Health Communication in Africa: Community Networks in Africa as Resilient Structures for Health Communication and Social Change 16

Eliza Govender and Elizabeth Lubinga

3 Culture-Centered Organizing for Health as an Anti-colonial Anti-capitalist Framework of Health Communication 32

Mohan J. Dutta

4 Latin American Indigenous Ecologies of Health: Decolonizing the Western Monoculture of Health 48

Milena Del Pilar Cañón and Claudia Magallanes-Blanco

5 On the Humble Task of Employing a Decolonial Attitude in Global South–Global

North Collaborations on Sensitive Health Issues 59

Olga Yegorova and Maereg Wolde

6 Rethinking the Praxis of Health Communication: A “Common-Sense” Approach 76

Linje Manyozo, Stavroula Tsirogianni, and Jionghui Li

Part 2 Participatory and Community-Centric Approaches to Health Communication 93

7 Participatory Health Communication in Brazil: Learning bem-viver and Radical Care with Women and Children 95

Patricia Cardoso de Jesus1, Ana Lúcia Nunes de Sousa, Lohrene de Lima da Silva Navegantes, Patrícia da Veiga Borges, Érica Gonçalves Soares, and Analice Madeira Teixeira da Silva

8 Rewriting the Narrative: How Young People Shape Health Communication to Address Social Change 107

Happy Singu Hansen

9 Mobilizing Ubuntu Philosophy in Culture-Centered Pandemic Risk Communication 121

Nompumelelo Gumede

10 Does He Who Pays the Piper Call the Tune? Community Resilience in Donor-Funded, Community-Led HIV Prevention Communication Interventions in South Africa 133

Mkhonzeni Gumede, Musara Lubombo, and Lauren Dyll

11 Harnessing the Power of Community Radio for Open Conversations on Sexual and Reproductive Health in India: Insights from Gurgaon Ki Awaaz 147

Soumya Jha

12 Community Media and Health Communication Flows from a Feminist Lens: Mapping Social Norms Surrounding Women’s Health Issues 161

Shweta Anand and Archna Kumar

13 Disability, Stigma, and “Healthy Publics”: Engaging Communities Through Theater for Development and Mobile Paralympics Screenings 180

Mufunanji Magalasi, Jessica Noske-Turner, Jennie Wong, Jessie Akambadi, and Vitumbiko Gwambaike

Part 3 Responses to Health Communication Challenges 195

14 MHealth/Health Influencer Solutionisms in India 197

Pradip Ninan Thomas

15 Ageism as a Public Health Problem: Participatory Communication and Social Mobilization of Older Adults in El Salvador to Counter It 208

Ana Fernández Viso

16 Science, Social Media, and Skepticism: Unpacking Vaccine Attitudes in Brazil, Colombia, and Mexico 222

Audra Diers-Lawson, Anna Elisabeth Hasselström, Grace Omondi, and Roy Aulie Jacobsen

17 Epistemology and Health Communication: Lessons on the Management of Epilepsy from the Traditional Luhya Community of Western Kenya 245

Daniel Robert Aswani and John-Bell S. Okoye

18 Co-Creating with Young People: Learnings from a Youth Mental Health Project in India 258

Usha Raman, Sandhya K. Yatirajula, Sudha Kallakuri, Srilatha Paslawar, Mercian Daniel, and Pallab K. Maulik

19 Beyond the Headlines: Analyzing the Role of Misinformation in Shaping Public Health Discourse During COVID-19 Pandemic in Kenya 271

Protus Akwabi Murunga

20 The Digital Companion: Exploring Kenyan Mothers’ Utilization of AI Chatbots in Alleviating Postpartum Depression 283

Merlyne Akwir Nungo, Rahila Abubakar, and Catherine Jemimah Makokha

21 Short Video Revolution: Transforming Health Communication in China’s Digital Era 294

Xinna Li

Part 4 Decolonising Methodologies for Health Communication 313

22 African Indigenous Health Communication in the Digital Space: Some Evidence from Botswana 315

Gopolang Ditlhokwa

23 Decolonizing Health Communication: Experience and Challenges Faced by the LGBTQ+ Community in the Indian Healthcare System 330

Biswadeep Bhattacharyya

24 Rethinking Indigeneity for Health Communication: Ghanaian Proverbs in Community Radio 349

Emmanuel Essel and Eliza Govender

25 The Use of the Mother Tongue in Public Health Communication since the COVID-19 Pandemic: The Case of Kreol Morisien and Kreol Rodrige 362

Christina Chan-Meetoo

26 Exploring the Health Communication Inequalities Experienced by Urban Refugee Women During the COVID-19 Pandemic in Nairobi, Kenya: A Culture-Centered Approach 384

Kelly N. Wachira, John-Bell S. Okoye, Winnie Mbatha, and Daniel Robert Aswani

27 Transformative Participatory Research Methodologies in Mental Health Research: Insights from South Asia 397

Hufsa Sarwar, Kasthuri Divya Gnana Subramani, Krishna Priya Kannan, Manikandan Pari, Onaiza Qureshi, and Paul Heritage

Index 000

저자 소개

THOMAS TUFTE is a Cultural Sociologist and Professor at the University of Loughborough, a member of Academia Europaea, and Senior Research Associate with the University of Johannesburg. He has worked with research, teaching, curricular development, consultancy, and NGO work in over 30 countries, and is Director of the ERC Advanced Grant project REACT (Reimagining Activism, Communication and Trajectories Participation).

VINOD PAVARALA is a Senior Professor and Advisor, School of Digital Media and Communication, at Mahindra University. Before joining Mahindra, he taught for three decades at the Department of Communication, University of Hyderabad. He held the UNESCO Chair on Community Media, the first of its kind globally, for about 14 years, since its establishment in 2011.

ELIZA GOVENDER is an Associate Professor in Culture, Communication and Media Studies at the University of KwaZulu-Natal. She is a South African National Research Foundation rated researcher, holds an honorary research associate post with the global research centre, CAPRISA and serves as co-chair of the Health Communication Working Group for the International Association for Media and Communication Research (IAMCR).

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