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소득공제 수입
직수입양서 Chinese Social Media
Insider, Intercultural and Interdisciplinary Perspectives Multiple-component retail product, 1st Edition
Xiaying Xu, Mengmeng Zhao, May Ying Wang
Routledge 2026.10.19.
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목차

Volume 1
1. Chinese Social Media Updated
Part1: Social Media (Re)Presentations

2. “Openly Sexy” but “Not to be Shared on WeChat Moments”: A Multimodal Discourse Analysis of Sexy Self-Presentations on Xiaohongshu
3. The Affective Assemblage: China’s Silver Wanghong in Douyin
4. Behind the Pink Dinosaurs: Studying Momo’s Behaviour Under Anonymous but Discrete Groups
Part2: Prominent Chinese Social Media Phenomena

5. How Can You Leave a Voice Message: Trans-Media Intersensorial Spectacle in Chinese Social Media
6. Understanding Humour on Chinese Social Media: A Case Study of Wuxue 7. The Symbiosis of UGC and On-Demand Media: A Media Richness Perspective on How Chinese Streaming Platforms Become Social Streaming
8. Watching as Working: An Examination of Audience Labour in Douyu's Game Live Streaming
9. An Exploratory Study of the Emotional Mechanism of WeChat Groups with Interaction Ritual Chain Theory
Part3: Personal Growth, Career Development and Industry Perspectives

10. Informal Language Learning through China’s Social Media Platforms
11. Exploring Career Development Strategies of Chinese Musicians on Online Platforms: A Multiple Case Study
12. The Construction of Female Subjectivity on Bilibili: Female Producers of E-musicals
13. Transformations and Insights: Decentralized Communication of Contemporary Art on Chinese Social Media
14. The Challenges of Regulation on NFT Digital Collections in China: A Case Study of RED’s R-SPACE Volume 2
1. Intercultural and Interdisciplinary Perspectives on Chinese Social Media
Part1: Intercultural Perspectives

2. Transnational Identities of Chinese International Students on WeChat and Instagram: A Perspective of Polymedia Repertoire
3. Expressing in Silence: Social Media Behaviors and Gender Perceptions of Chinese Female International Students on Xiaohongshu
4. Decoding Truths in Digital Interculturality: A Case Study on Australian Influencers on Chinese Social Media Platforms
5. The Motivations Underlying Foreigners’ Desire to Join Chinese Social Media Platforms: A Research Based on the Social Cognitive Career and Motivation Theory
6. “Our Malaysia, Sincerely Wish You Better and Better”: The Local Chinese Identity Construction by “Malaysia Cousin” from Douyin: A Discourse-Historical Approach
7. Social Media Use and Online Political Participation: A Comparative Study of China and the USA
Part2: Interdisciplinary Perspectives

8. Big Data Analysis and Customer Engagement of Live Streaming in China
9. AI-Driven Sentiment Analysis: Comparing BERT with Conventional Models on Chinese Social Media Data
10. Effect of Geolocation Disclosure on Chinese Social Media: User Comments on the Video Sharing Platform Bilibili
11. Is There a Privacy Paradox in the Use of Xiaohongshu? An Empirical Study Based on Xiaohongshu Users
12. Forgive or Not? The Impact of Textual Paralanguage and Product Involvement on Consumer Forgiveness after Service Failures across Different Cultures
13. Digital Mourning on Chinese Social Media: The Affective National Episode of Li Wenliang’s Death
14. The Impact of Emotional Connectedness on Attitudes towards Advertisements on Facebook and WeChat: A Comparative Study in Macao

품목정보

발행 예정일
미정
쪽수, 무게, 크기
448쪽 | 160*230mm
ISBN13
9781032979878

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