Name: Visual Communication
SKU: 196331338
Price: 76720 KRW
Availability: InStock
Author: Janis Teruggi Page
ISBN: 9781394364206

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eBook Visual Communication

Insights and Strategies EPUB

Janis Teruggi Page 저

Wiley 2026.09.07.

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시리즈 태그 업체 공지사항 구성 소개 특별 구성 MD 한마디 카드뉴스 상세 이미지 소개 관련 동영상 목차 미리듣기 저자 소개 관련분류 품목정보 만든이 코멘트 예스24 리뷰 책 속으로 줄거리 캐스팅 관련 자료 부가 영상 출판사 리뷰 전문가 리뷰 추천평

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소개

<center>Analyze, critique, and create visual content across communication careers</center> Now in its Second Edition, Visual Communication Insights and Strategies equips advanced undergraduates with five theoretical lenses—visual rhetoric, semiotics, visual metaphor, visual narrative, and visual symbolic convergence—for analyzing and producing visual content. Written by Fulbright awardee Janis Teruggi Page, the book applies its Research Evaluate Create approach to professional fields including advertising, marketing, public relations, journalism, and social media. This updated edition includes more than 90 new visual images and expanded chapters on marketing, public relations, events, organizational communication, and a new chapter on social media and websites. Coverage of AI addresses both its strategic applications in brand marketing and data visualization and its role in faked imagery and misinformation. Readers will also find: <ul> <li>Evocative chapter-opening imagery that prompts discussion on how visuals shape social and mediated worlds and professional practice</li> <li>A three-part progressive structure moving from foundational visual communication theory through interpretation methods to career-focused professional applications</li> <li>Coverage of diversity, equity, and inclusion topics including immigrant rights, body image, gender equality, and LGBTQ+ identities throughout</li> <li>Intercultural communication content expanded globally to address visual meaning-making across cultural contexts and international audiences</li> <li>Rhetorical criticism paired with creative engagement, teaching students to recognize symbols, analogies, stories, fantasies, and gestalts in images</li> </ul> Designed for 300- and 400-level courses in visual communication, visual rhetoric, visual literacy, visual culture, and media criticism, this text serves advanced undergraduates preparing for careers in advertising, marketing, public relations, journalism, graphic design, and social media who need both analytical frameworks and applied creative skills. Refreshed practice activities close each chapter.

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저자 소개

Janis Teruggi Page is Clinical Associate Professor in the Department of Communication at the University of Illinois-Chicago. A two-time Fulbright awardee in visual culture, she brings prior corporate experience in advertising, marketing, and creative services to her academic work. Her research in visual theory and methodologies has been presented or published in more than 60 academic conferences and refereed journals. She is also an established abstract artist who trained at The School of the Art Institute of Chicago.