Name: Fixing Tech
SKU: 197977589
Price: 24480 KRW
Availability: InStock
Author: David S. Platt
ISBN: 9781394426133

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David S. Platt 저

Wiley 2026.10.06.

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시리즈 태그 업체 공지사항 구성 소개 특별 구성 MD 한마디 카드뉴스 상세 이미지 소개 관련 동영상 목차 미리듣기 저자 소개 관련분류 품목정보 만든이 코멘트 예스24 리뷰 책 속으로 줄거리 캐스팅 관련 자료 부가 영상 출판사 리뷰 전문가 리뷰 추천평

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소개

Why modern technology frustrates users and how developers can fix it Fixing Tech: Make It Just Work examines why smart devices still fail their users despite decades of advancement. David S. Platt, a Microsoft Software Legend who teaches computer science at Harvard University Extension School, dissects the persistent disconnect between what technologists build and what users actually experience. Research shows 88% of online consumers avoid returning after a bad experience, and 90% abandon apps due to poor performance. Platt identifies specific user interface pain points across modern technology, from voice assistants to AI-driven products, and offers concrete guidance on how software companies can understand the perspective of their users. The book provides a framework for evaluating what better technology could look like and how development teams can prioritize usability over feature accumulation in their design processes. Readers will also find: <ul> <li>Strategies for software companies to adopt a user-first perspective rather than prioritizing the latest technical features</li> <li>Real-world examples of technology failures drawn from consumer experiences with voice assistants, smart devices, and web interfaces</li> <li>Practical approaches for engineering managers to evaluate and improve user experience across their product development lifecycle</li> <li>A sharp, witty critique that reframes how developers and technical leaders think about the people using their products</li> </ul> Written for software developers, engineering managers, and tech industry leaders working in startups, mid-sized companies, and enterprise environments, Fixing Tech delivers a direct look at the user experience problems that persist across modern software, along with actionable guidance for building technology that serves its users.

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저자 소개

DAVID S. PLATT is the founder of Rolling Thunder Computing, an education and consulting practice. A Microsoft-designated Software Legend, he has more than twenty years of programming experience, teaches software development at Harvard University Extension School, and is a frequent conference speaker. He is the author of twelve previous books, including the bestselling Why Software Sucks.