Name: The YouTube Formula
SKU: 199977645
Price: 24300 KRW
Availability: InStock
Author: Derral Eves
ISBN: 9781394429813

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eBook The YouTube Formula

How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue 스마트한 PDF 필기 기능을 사용해 보세요!

Derral Eves 저

Wiley 2026.11.02.

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시리즈 태그 업체 공지사항 구성 소개 특별 구성 MD 한마디 카드뉴스 상세 이미지 소개 관련 동영상 목차 미리듣기 저자 소개 관련분류 품목정보 만든이 코멘트 예스24 리뷰 책 속으로 줄거리 캐스팅 관련 자료 부가 영상 출판사 리뷰 전문가 리뷰 추천평

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소개

Master the YouTube algorithm and transform your channel into a thriving, revenue-generating business Even experienced YouTube creators struggle to understand the platform's complex algorithm and grow their audiences profitably. The YouTube Formula, Second Edition by Derral Eves, a video marketing expert who has generated billions of views, provides proven strategies for YouTube success. This comprehensive guide reveals algorithm mechanics and delivers actionable advice for building a sustainable creator business. The updated edition includes brand new case studies and addresses emerging trends. Readers discover how to leverage AI tools, optimize shortform content and YouTube Shorts, master livestreaming, and build loyal fandoms. The book provides data-driven strategies for launching channels, creating compelling content, driving subscriber growth, and increasing engagement. The book offers: <ul> <li>Detailed explanations of how the YouTube algorithm evaluates and recommends content to maximize reach</li> <li>Proven techniques for driving rapid view and subscriber growth based on billions of views generated</li> <li>Comprehensive guidance on AI tools, shortform content, and livestreaming strategies for modern creators</li> <li>Real-world case studies from successful YouTube creators demonstrating strategies in action</li> <li>Data-driven approaches to monetization, audience development, and community building that generate revenue</li> </ul> Perfect for YouTube creators, content creators, social media strategists, brand managers, entrepreneurs, and video marketers, The YouTube Formula delivers the insider knowledge and practical strategies you need to achieve commercial success on the world's largest video platform and build a thriving creator business.

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Part III The YouTube Formula 121
10 The Data-Driven, Human-Centered Formula 123
11 Identify Your Audience: Viewer, Fan, Community 137
12 Recon and Research Before You Record 155
13 Winning the Click: The Power of Title and Thumbnail 161
14 The Repeatable Pattern of Powerful Content 187
15 The Format That Fits: Building the Right Content Strategy for Your Channel 205
16 The Content Strategy Behind Real, Consistent Growth 217
17 Podcasting for Discovery, Trust, and Growth 225
18 YouTube Shorts: The Fastest Way to Get Found on YouTube 237
19 Optimizing, Launching, and Promoting Your Video 249
20 YouTube Analytics: Understanding Human Feedback 259
21 Keeping the Viewer: The Science of Retention 271
22 Small Tweaks, Big Peaks 287
23 The Growth Loop: The Path to YouTube Success 301

Appendix: Free YouTube Formula Bonus Companion Course 309
About the Author 311
Acknowledgments 313
Notes 315
Index 317

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저자 소개

DERRAL EVES is a leading YouTube strategist, entrepreneur, speaker, coach, author, and executive producer. He is the founder of VidSummit, a premier conference for creators and industry leaders, and the author of The YouTube Formula. As co-founder and executive producer of The Chosen, he helped shape the audience and distribution strategy behind its global success. Derral has generated billions of views and advised top creators, brands, and media companies on audience growth, content strategy, and data-driven decision-making, turning attention into lasting impact.