Introduction 1

Part 1: Blending Artificial Intelligence with Human Intelligence for Smart Marketing 5
CHAPTER 1: Mastering What Matters in an AI-Driven World 7
CHAPTER 2: Leveraging Human Psychology and Consumer Behavior to Drive Sales 19
CHAPTER 3: Understanding How Market Influences Impact Growth 43

Part 2: Building a Roadmap for Growth and ROI 59
CHAPTER 4: Researching Your Market, Customers, and Competitors 61
CHAPTER 5: Creating a Winning Marketing Plan 83
CHAPTER 6: Adding the Power of Personalization to Email and Other Direct Channels 119
CHAPTER 7: Mapping Customer Experiences and Journeys That Drive Sales and Loyalty 141

Part 3: Using Digital Assets to Engage Customers and Inspire Action 159
CHAPTER 8: Building a Website That Engages and Converts 161
CHAPTER 9: Optimizing Your Brand Presence on Social and Digital Channels 193
CHAPTER 10: Elevating Search Results with Affordable SEO, AEO, and GEO 223

Part 4: Owning Your Markets with Presence and Authority 249
CHAPTER 11: Creating Marketing Content That Drives Sales 251
CHAPTER 12: Building Authority, Thought Leadership, and Communities 285

Part 5: Syncing Sales Tactics with Marketing Strategies 301
CHAPTER 13: Upping Sales with Acquisition, Retention, and LTV Strategies 303
CHAPTER 14: Tuning In to the Right Sales Channel 329

Part 6: The Part of Tens 351
CHAPTER 15: Ten Common Marketing Mistakes (and How to Avoid Them) 353
CHAPTER 16: Ten Ways to Measure Results (beyond ROI) 357

Index 361