Preface
Acknowledgments

1. The Planning Phase
Introduction to the Planning Phase
Designing a Look and Feel
Designing the Customer Experience
Supporting Business Processes
Determining Back Office Requirements

2. Developing the site
Introduction to the Development Phase
Introducing the Technologies
Architecting the Site
Developing the Database
Developing the Look and Feel
Developing the Customer Experience - Creating Your Catalog
Developing the Customer Experience - Creating the Shopping Cart
Developing the Customer Experience - Creating the Checkout

3. Customer and Company Support
Supporting the Customer Experience through Personalization
Supporting the Customer Experience with Sound Customer Communication
Supporting the Customer Experience with a Robust Site
Supporting Your Business Processes
Managing the Site
Supporting Back Office Requirements

Appendix A : What's on the CD-ROM
Appendix B : Outsourcing Your E-Commerce Project
Appendix C : Data Transformation Services Reference
Appendix D : Writing Pipeline and COM+ Components

Index
Hungry Minds, Inc. End-User License Agreement
CD-ROM Installation Instructions