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PART ONE : HOW IT IS
1. What is Design? : A Definition of the Function Complex 2. Phylogenocide : A History of the Industrial Design Profession 3. The Myth of the Noble Slob: Design, "Art," and The Crafts 4. Do-It-Yourself Murder : Social and Moral Responsibilities of Design 5. Our Kleenex Culture : Obsolescence and Value 6. Snake Oil and Thalidomide : Mass Leisure and Phony Fads PART TWO : HOW IT COULD BE 7. Revel with a Cause : Invention and Innovation 8. The Tree of Knowledge : Biological Prototypes in Design 9. Design Resposnsibility : Five Myths and Six Directions 10. Environmental Design : Pollution, Crowding, Ecology 11. The Neon Blackboard : Design Education and Design Teams 12. Design for Survival and Survival Through Design : A Summation |