PART I CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
Chapter 1 Introduction to Contemporary Public Relations
Chapter 2 Practitioners of Public Relations
Chapter 3 Organizational Settings
Chapter 4 Historical Origins

PART II FOUNDATIONS
Chapter 5 Professionalism and Ethics
Chapter 6 Legal Considerations
Chapter 7 Theory: Adjustment and Adaptation
Chapter 8 Theory: Communication and Public Opinion
Chapter 9 Internal Relations and Employee Communication
Chapter 10 External Media and Media Relations

PART III MANAGEMENT PROCESS
Chapter 11 Step One: Defining Public Relations Problems
Chapter 12 Step Two: Planning and Programming
Chapter 13 Step Three: Taking Action and Communicating
Chapter 14 Step Four: Evaluating the Program

PART IV THE PRACTICE
Chapter 15 Business and Industry
Chapter 16 Government and Politics
Chapter 17 Nonprofits, Trade Associations, and Non-Governmental Organizations