Part I: E-Marketing in Context
Chapter 1: Past, Present, and Future
Chapter 2: Strategic E-Marketing and Performance Metrics
Chapter 3: The E-Marketing Plan

Part II: E-Marketing Environment
Chapter 4: A World of E-Marketing Opportunities
Chapter 5: Ethical and Legal Issues

Part III: E-Marketing Strategy
Chapter 6: E-Marketing Research
Chapter 7: Consumer Behavior Online
Chapter 8: Segmentation And Targeting Strategies
Chapter 9: Differentiation and Positioning Strategies

Part IV: E-Marketing Management
Chapter 10: Product: The Online Offer
Chapter 11: Pricing: The Online Value
Chapter 12: The Internet for Distribution
Chapter 13: E-Marketing Communication Tools
Chapter 14: New Digital Media
Chapter 15: Customer Relationship Management