소개
목차
|
1 Canvas 14 Definition of a Business Model 16 The 9 Building Blocks 44 The Business Model Canvas 2 Patterns 56 Unbundling Business Models 66 The Long Tail 76 Multi-Sided Platforms 88 FREE as a Business Model 108 Open Business Models 3 Design 126 Customer Insights 134 Ideation 146 Visual Thinking 160 Prototyping 170 Storytelling 180 Scenarios 4 Strategy 200 Business Model Environment 212 Evaluating Business Models 226 Business Model Perspective on Blue Ocean Strategy 232 Managing Multiple Business Models 5 Process 244 Business Model Design Process Outlook 262 Outlook Afterword 274 Where did this book come from? 276 References |
품목정보
- 발행일
- 2013년 02월 01일
- 지원기기
- 크레마,PC(윈도우 - 4K 모니터 미지원),아이폰,아이패드,안드로이드폰,안드로이드패드,PC(Mac)
- 파일/용량
- EPUB(DRM) | 17.88MB ?
- ISBN13
- 9781118656402
