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Part I: The Economic and Business Environment
1. What Is Business Economics? 2. Economics and Business Decision Making 3. The Business Environment Part II: Microeconomics - The Market System 4. Supply and Demand: How Markets Work 5. Elasticity and Its Applications 6. Governments and Markets Part III: Microeconomics - The Limitations of Markets 7. Market Failure 8. The Consumer and Consumer Behaviour Part IV: Microeconomics - The Economics of Firms in Markets 9. Costs and Revenues in Production 10. Business Goals and Behaviour 11. Firm Behaviour and the Organization of Industry 12. Market Structures - Perfect Competition 13. Market Structures - Monopoly 14. Market Structures - Imperfect or Monopolistic Competition 15. Market Structures - Oligopoly 16. Corporate Strategy and Pricing Policy Part V: Microeconomics - Factor Markets 17. Factor Markets 18. Financial Markets Part VI: Introduction to Macroeconomics 19. The Macroeconomic Environment 20. Aggregate Demand and Aggregate Supply as a Model to describe the Economy 21. Government Economic Policy and the Effect on Business: Fiscal, Monetary and Supply-Side Policy Part VII: Global Business and Economics 22. The Global Economy 23. Issues in Global Business and Economics |