품목정보
발행일 | 2011년 10월 25일 |
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이용안내 ? |
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지원기기 | 크레마,PC(윈도우 - 4K 모니터 미지원),아이폰,아이패드,안드로이드폰,안드로이드패드,PC(Mac) |
파일/용량 | EPUB(DRM) | 1.18MB ? |
ISBN13 | 9781429969352 |
KC인증 |
발행일 | 2011년 10월 25일 |
---|---|
이용안내 ? |
|
지원기기 | 크레마,PC(윈도우 - 4K 모니터 미지원),아이폰,아이패드,안드로이드폰,안드로이드패드,PC(Mac) |
파일/용량 | EPUB(DRM) | 1.18MB ? |
ISBN13 | 9781429969352 |
KC인증 |
* A major New York Times bestseller * Selected by The New York Times Book Review as one of the ten best books of 2011 * Winner of the National Academy of Sciences Best Book Award in 2012 In his groundbreaking tour of the mind's machinery, Daniel Kahneman, a renowned psychologist and winner of the Nobel Prize in Economics, presents us with two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation?each of these can be understood only by knowing how the two systems shape our judgments and decisions. Kahneman's ideas have had a profound and widely regarded impact on many fields, including economics, medicine, and politics. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. Rich with practical and enlightening insights into how choices are made in both business and our personal lives, Thinking, Fast and Slow will transform the way you think about thinking. |