품목정보
발행일 | 2014년 02월 18일 |
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지원기기 | 크레마,PC(윈도우 - 4K 모니터 미지원),아이폰,아이패드,안드로이드폰,안드로이드패드,PC(Mac) |
파일/용량 | EPUB(DRM) | 0.00MB ? |
ISBN13 | 9781137437600 |
발행일 | 2014년 02월 18일 |
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이용안내 ? |
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지원기기 | 크레마,PC(윈도우 - 4K 모니터 미지원),아이폰,아이패드,안드로이드폰,안드로이드패드,PC(Mac) |
파일/용량 | EPUB(DRM) | 0.00MB ? |
ISBN13 | 9781137437600 |
Gregory S. Carpenter is the James Farley/Booz Allen Hamilton Professor of Marketing Strategy and director of the Center for Market Leadership at the Kellogg School of Management of Northwestern University, and he hosts the annual Kellogg Marketing Leadership Summit. He is a frequent speaker on marketing strategy, and his research has been featured in Harvard Business Review, Financial Times, and NPR.
Gary F. Gebhardt is Associate Professor of Marketing at HEC Montreal. He teaches marketing strategy, market-focused innovation, B2B and channel marketing in the MBA, MSc, and McGill-HEC Montreal EMBA programs. He worked as a consultant and executive in industry for thirteen years before earning his PhD in Marketing at Northwestern's Kellogg School of Management.
John F. Sherry, Jr. is Herrick Chair and Chairman of the Marketing Department at University of Notre Dame. An anthropologist, he taught at Northwestern's Kellogg School for over two decades. He has researched, lectured, and consulted around the globe on issues of brand strategy, experiential consumption, and retail atmospherics.
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