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Introduction
Why You Should Read This Book There Is Lot New Under the Sun One Difference Between Yes and No(or the Reason a Corporation's "Bad" Ideas Can Be Your New Business) Sources of New Business Ideas The Small Business Owner's Success Blueprint Do What Comes Easy to You, but Is Hard for Others It's Okay to Pick Fleas off a Dog First: Have a Customer Small Business Owner's Business Priorities The Small Business Owner, aka "The Rainmaker" Selling Is Jo 1 Hire a Salesperson First Hire Ex-Paperboys Hire Family... Until the Gene Pool Runs Out Pay Steak and Eat Hog dogs Have a Penny Saver Pick Up Paper Clips...but Overspend on Customers Illigitimi non carborundum Latin Is Definitely Not a Dead Language Practice the 60-30-10 Rules Fame or Fortune? Pick Fortune No Home Office! Always Price to Value Sell Money, Not Products Always Take the Business Use the Leverage Levers Get a Personal Driver "What if He Had Died?" Inoculate Against FTD Never Run Out of Cash Patent, Protect, and Padlock Have Regular B & P Meetings ...... |
Jeffrey J. Fox
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