Baemin

Baemin is a food-tech company, founded in June 2010, by owner Bongjin Kim. With over 3 billion downloads, it is considered Korea’s number one delivery app that leads the food delivery industry under the mission of “Good Food Wherever You Want”. It now plans to expand its multi food-tech company in creating unique businesses like Baemin Riders, Baemin-Chan, and Baemin-Sanghwe.

Magazine B

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

About the Issue

For thousands of years, tea has been an important drink across the world, reflecting the regional and cultural trends of different eras. A cup of tea is produced by brewing tea leaves, also known by its scientific name Camellia sinensis, and by strict definition, the category is limited to green tea, white tea, yellow tea, blue tea, and black tea. In general, tea refers to a wider range of variations such as herb tea, flavored tea, and even iced tea. Different cultures have developed their own tea-drinking customs and traditions, represented by Asian countries of Japan, China, and Taiwan and by England which is famous for afternoon tea. These cultures suggest tea drinking as a ceremony consisting of tea, tea-making tools, tableware, and accompanying snacks, which is elevated to an art form. Since the pandemic, tea products have gained popularity as wellness drinks, thanks to the increased demand for healthy and functional tea.