Introduction Machiavelli in 2025 Part I: Marketing 1. The Unfortunate Metamorphosis of Andrej Babi?: From Moderate Liberalism to Failed Machiavellian Pragmatism 2. Machiavelli, Performative Politics, and Post-Truth Populism 3. A Machiavellian Digital Media Part II: Management 4. Machiavelli's Secret: The Unity of a Leader's Talents and Adaptability to Reality: Leadership ? A Practitioner’s Perspective 5. Did Machiavelli Advise Tesco? The Marketing of Large-Scale Grocery Retailers 6. COVID-19 and Strategic Corporate Philanthropy Part III: Political Management and Philosophy 7. Charismatic Leadership and Machiavelli 8. Myth and Meaning of Machiavelli for Contemporary Public Affairs 9. Putin as Czar: On the Machiavellian Nature of a Modern Russian Despot 10. Machiavelli and Trump: The Media’s Portrayal of a Want-to-Be Prince Part IV: The Global Cultural Dimension 11. Machiavelli in the Digital and Social Media Realms: Influencing Movements, Human Brands, and Narratives 12. Machiavelli's and Sun Tzu’s Influence on Public Affairs 13. The Use and Abuse of Power ? A Turkish/Erdoganist Perspective 14. Contemporary Machiavellian Fascists? The Case of Greece’s Golden Dawn Party 15. Machiavelli's Influence on Modern Politics ? An Austrian Perspective 16. Vignettes End Piece