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eBook 300 Keys to Philippine Culture

Certification for Cultural Empathy PDF

김익순 저

와컨설팅 2025.07.13.

회원리뷰 첫번째 리뷰어가 되어주세요

가격: 39,000원

10 35,100

YES포인트?: 1,950원 (5%)

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시리즈 태그 업체 공지사항 구성 소개 특별 구성 MD 한마디 카드뉴스 상세 이미지 소개 관련 동영상 목차 미리듣기 저자 소개 관련분류 품목정보 만든이 코멘트 예스24 리뷰 책 속으로 줄거리 캐스팅 관련 자료 부가 영상 출판사 리뷰 전문가 리뷰 추천평

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소개

They clearly said 'Yes,' so why didn't they show up at the meeting?" "Why is the local employee who was so kind to me suddenly avoiding me?" "Why does my Filipino wife's family get involved in every little detail of our lives?" If you are starting a business, beginning a family, or embarking on a new life in the Philippines, you have likely faced these questions and felt a deep sense of frustration. In the face of an incomprehensible cultural gap that lies behind他?的 warm smiles and kindness, countless misunderstandings and conflicts arise, sometimes even determining the success or failure of a business. Now is the time to break down that frustrating cultural wall. 300 Keys to Philippine Culture: A Guide to Building Cultural Competence is not just another book listing travel tips or superficial knowledge. It is a bundle of 300 keys that unlock the hearts of the Filipino people and a precise 'Cultural GPS' that illuminates the terrain of every relationship you will encounter in the Philippines. This book is not meant to be read once and left on a shelf. You will find yourself turning to it for clear answers whenever you need to understand the intentions of a Filipino partner before a critical contract; when your child is struggling to fit in with their 'barkada' (peer group) at a local school; when your relationship is at risk due to your spouse's inexplicable 'tampo' (sullenness); and when you wonder about the true meaning of the 'balikbayan box' you send to your in-laws every holiday. It provides cultural solutions and communication skills tailored to your specific situation, much like having a reliable expert tutor who works with you. The moment you understand 'Utang na Loob' (debt of gratitude), you will gain a level of trust in business that money can't buy. Once you master the art of 'Pakikisama' (getting along), you will naturally become the center of any gathering. When you internalize the concept of 'Kapwa' (shared self), you will finally be accepted as their true friend and family member. The moment their incomprehensible actions start to make sense, your life in the Philippines will enter an entirely new dimension. This book is the most effective way to bridge the distance with the Filipino people, win their hearts, and achieve genuine empathy. It is the best asset and the wisest investment you can make for your successful life abroad and for happy relationships with the people you love.

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Part 1: Discovering the Philippines - Basic Understanding and First Impressions

Chapter 1. 7,641 Islands, One Nation: The Cultural Diversity Born from Geographical Variety

Chapter 2. The Melting Pot of East and West: The Multi-layered Heritage Throughout Philippine History

Chapter 3. 'Filipino' and 'Filipina': National Identity and the Pride Within

Chapter 4. A Way of Life in a Tropical Climate: How Weather Affects the Filipino Character and Daily Life

Chapter 5. The Two Faces of Metro Manila: The Dynamics of a Capital Where Chaos and Opportunity Coexist

Chapter 6. Anatomy of a Nation's Symbols: The Spirit Embodied in the Flag, National Flower, and National Anthem

Chapter 7. Asia's English Hub: The Characteristics and Social Status of Philippine English (Taglish)

Chapter 8. The Truth about 'Filipino Time': A Flexible Attitude Towards Time and Relationship-Oriented Thinking

Chapter 9. Behind the Smile: The Complex Emotions Hidden Within Filipino Optimism

Chapter 10. Essential Etiquette in a Culture of Hospitality: How to Make a Good First Impression

Chapter 11. 'Mabuhay!': The Philosophy of Respect for Life in a Welcome Greeting

Chapter 12. A Paradise of Tropical Fruits: The Flavors of the Philippines, including Mango, Durian, and Lansones

Chapter 13. Typhoons Across the Archipelago: Natural Disasters and the Resilience of the Filipino People

Chapter 14. Philippine Public Holidays: The Meanings of Various Holidays Commemorating Religion and History

Chapter 15. 'Po' and 'Opo': The Culture of Respect and Politeness Embedded in the Language

Chapter 16. Exploring Major Cities: The Charms of Regional Hubs like Cebu, Davao, and Baguio

Chapter 17. 'Kalma Lang': The Value of Seeking Calmness in the Phrase "Just Relax"

Chapter 18. The Demographics of the Philippines: The Potential and Social Challenges of a Young Nation

Chapter 19. A Social Media Powerhouse: The Impact of Digital Communication on Philippine Society

Chapter 20. How to Travel in the Philippines: Practical Advice for a Safe and Enjoyable Trip

Part 2: The Filipino Heart - Core Values and Social Psychology

Chapter 21. 'Kapwa': The Concept of a Shared Self that Encompasses 'I' and 'You'

Chapter 22. 'Hiya': A Delicate Emotion for Face, Self-Esteem, and Social Harmony

Chapter 23. 'Utang na Loob': A Debt of Gratitude Repaid over a Lifetime

Chapter 24. 'Pakikisama': Getting Along and Groupism for Maintaining Relationships

Chapter 25. 'Bahala Na': Faith in God and an Attitude of Surrender to Fate

Chapter 26. 'Amor Propio': The Instinct to Protect One's Personal Honor and Dignity

Chapter 27. 'Selos': The Cultural Expression of Filipino-style Jealousy and its Repercussions

Chapter 28. 'Pamilya' First: The Value of Family that Comes Before All Else

Chapter 29. 'Bayanihan': Unpaid Cooperation, a Symbol of Community Spirit

Chapter 30. 'Chismis': The Social Function of Gossip, Information Exchange, and Social Control

Chapter 31. 'Pasalubong': The Affection Carried on the Way Home, Gifts that Strengthen Relationships

Chapter 32. 'Damayan': The Spirit of Mutual Support in Sharing Grief

Chapter 33. 'Maramdamin': A Sensitive Nature, Easily Hurt and Perceptive of Others' Feelings

Chapter 34. The Art of Indirect Communication: When "Yes" Means "No"

Chapter 35. The Filipino Sense of Humor: The Wisdom of Sublimating Adversity into Laughter

Chapter 36. 'Ganas': A Strong Craving and Motivation for Something

Chapter 37. 'Lambing': Filipino-style Affection Mixed with Pouting and Endearment

Chapter 38. 'Tampo': The Process of Sulking and Reconciliation Among Close Relations

Chapter 39. 'Gigil': The Uncontrollable Feeling When Seeing Something Cute

Chapter 40. 'Pagmamahal': Unconditional Love, the Essence of Filipino Emotion

(Parts 3-14 continue with a similar structure, covering Family, Communication, Religion, Food, Arts, Daily Life, History, Modern Issues, Regional Cultures, Social Interactions, Systemic Issues, and Modern Trends.)

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저자 소개

He began his career at Samsung Electronics' headquarters as part of the 34th open recruitment class, working in the Strategic Planning Division's Human Resources team. There, he was responsible for talent acquisition and labor relations, honing a sharp insight into organizations and people. He later founded an IT firm, where he developed and managed solutions, demonstrating his expertise in building systems and solving problems across both large corporations and venture businesses.

Currently, as the President of the International Career Development Association, he helps countless individuals develop their job competencies and careers. He is also a certified Korean language instructor, dedicated to teaching language and culture.

This book is the culmination of his long-term residence in the Philippines, where he applied his systematic thinking and deep understanding of people to distill the raw experiences he gained as a Korean navigating the local culture. He goes beyond theoretical analysis to share the living essence of Philippine culture, aiming to reduce the trial and error that readers might otherwise face.

His Drone Pilot Instructor license reflects his relentless curiosity and expertise, which have driven him to explore the new world of the Philippines in depth and provide readers with the most accurate map possible.

Credentials and Publications:

Present: President, International Career Development Association

Former: HR Team, Strategic Planning Division, Samsung Electronics Headquarters

Unmanned Multicopter (Drone) Pilot Instructor, 1st Class

Korean Language Teacher Certificate (21-22-0754)

Korean Nouns Level 1 (Nov. 2023)

A+ in the Workplace: What to Do in These Situations (Nov. 2023)

Becoming a Camtasia Expert (July 2020)

Becoming a Google Expert (Mar. 2018)

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발행일: 2025년 07월 13일

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ISBN13: 9791175080003

출판사 리뷰

"It is no exaggeration to say that business in the Philippines begins and ends with relationships. Countless Korean companies waste enormous time and money because they fail to realize that the Filipino 'Yes' is different from our 'Yes.' This book brilliantly dissects that very point. Understanding 'Utang na Loob' and the 'Padrino System' is more than just common knowledge; it is the most effective investment in reducing business risk and building trust that money can't buy. The cultural insight gained from this book will make your business more robust than any financial statement analysis ever could."
? A Business Professional's Review

"The experience of having countless question marks about my family turned into exclamation points."

"Becoming a family with someone from a different culture is a journey of finding answers to new questions every day. Why are they so obsessed with family events? Why do they sulk over trivial matters ('tampo') and act endearingly ('lambing')? Sometimes, you get exhausted just trying to understand their seemingly endless cultural nuances. This book is a warm commentary on all those questions. As you turn the pages, you realize that the behaviors of your spouse and their family were not 'wrong,' but 'different.' This is a must-read for all multicultural families, showing how cultural differences can become an opportunity for a deeper embrace of love, not a seed of conflict."
? A Multicultural Family's Review

"Ultimately, all relationships begin with empathy. This book is the kindest textbook on how to achieve it."

"The author asserts that 'Cultural Competence' is an essential skill for all of us living in the 21st century. Through the specific lens of the Philippines, we gain insight into the universal wisdom of understanding others and forming meaningful relationships. This book goes beyond simply introducing the Philippines; it teaches us how to see others without prejudice and how to enter their world with sincerity and genuine communication. For anyone who wishes to build deeper, warmer relationships with people anywhere in the world, this book will be an excellent guide."
? An Academic's Review

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