1 About experiments
2 A brief history of experimental psychology
3 Hermann von Helmholtz and the nerve impulse
4 Paul Broca and the speech center
5 Karl Lashley : brain mechanisms and learning
6 James Olds : reward systems in the brain
7 Vincent Dethier : feeding in a fly
8 S. P. Grossman : chemical coding in the brain
9 Roger Sperry and the bisected brain
10 Neal Miller : fear as a learnable drive
11 Neal Miller : conflict
12 David McClelland on achievement motivation
13 Harry Harlow : a tale of two mothers
14 Nikolaas Tinbergen : the study of instinct
15 Teitelbaum and Epstein : hunger, thirst, and the brain
16 Schachter and Singer : cognition and emotion
17 Herman and Polivy : human hunger and cognition
18 Walter Mischel and self-control
19 Edward Thorndike and the law of effect
20 Ivan Pavlov and classical conditioning
21 Wolfgang Kohler and the mentality of apes
22 Edward Tolman and cognitive maps
23 B. F. Skinner and operant conditioning
24 John Garcia : conditioned taste aversion
25 Albert Bandura : imitation and social learning
26 Gordon Paul : learning theory in the clinic
27 Martin Seligman : learned helplessness
28 Lepper et al. on the costs of reward
29 Hermann Ebbinghaus on memory
30 Frederic Bartlett : meaning and memory
31 Brenda Milner and the case of H. M.
32 Lloyd and Margaret Peterson : short-term forgetting
33 Elizabeth Loftus : leading questions and false memories
34 Gordon Bower on state-dependent memory
35 Collins and Quillian : the structure of semantic memory
36 F. C. Donders and reaction time
37 The cautionary tale of Clever Hans
38 A. S. Luchins on not being mindless
39 George Miller on the magic number seven
40 Festinger and Carlsmith : cognitive dissonance
41 Roger Shepard and mental rotation
42 Richard Herrnstein : concepts in pigeons
43 Tversky and Kahneman : the framing of decisions
44 Ernst Weber : the muscle sense and Weber's law
45 Gustav Fechner and the measurement of mind
46 Max Wertheimer on apparent movement
47 Selig Hecht and adaptation to the dark
48 H. K. Hartline : lateral inhibition in the retina
49 Georg von Bekesy : the mechanics of hearing
50 Jerome Bruner : motivation and perception
51 Gibson and Walk : the visual cliff
52 Lettvin et al. : what the frog's eye tells the frog's brain
53 Theodore Newcomb : attitude change at college
54 Muzafer Sheriff : prejudice and the robbers' cave
55 Kurt Lewin : tensions in the life space
56 Solomon Asch on conformity
57 Festinger et al. : when prophecy fails
58 Stanley Milgram on obedience to authority
59 Latane and Darley : the unresponsive bystander
60 Benjamin Franklin : mesmer and animal magnetism