Foreword ix

Preface xiii

Acknowledgments xvii

Chapter 1 The Need for Measurement in a Changing Environment 1

Analytics Give Companies a Competitive Edge 3

Everybody’s Doing It 3

Transcending Borders 4

Slim Down, Do More 5

Everybody Wins 5

Changing Workforce 6

Who’s Working Today? 7

How Are Employers Responding to Generation Z? 10

The Boomers Are Still Here 11

What about Generation X? 12

So Now What? 13

Notes 14

Chapter 2 What Exactly Is Predictive Analytics, and Why Is It Useful? 17

Workforce Planning 19

Workforce Optimization 20

What Can Analytics Do for You? 21

Using Macroeconomic Data at Wells Fargo 23

Reducing Turnover with Unstructured Data 25

Notes 27

Chapter 3 The State of Human Capital Analytics 29

Profiling the Early Adopters 32

Barriers and Key Enablers to Success 38

Notes 40

Chapter 4 From Data to Action 41

The Continuum of Analytics 43

Taking Action 48

Designing the Study 52

Conducting the Study 53

Other Differentiators 55

Notes 57

Chapter 5 The Big Data Conundrum 59

Death by Dashboard 61

What to Do 64

Descriptive Analysis 65

How Much Data Is Big? 66

Ethics and Other Considerations 68

The Career Perspective 69

The New Art of HR 70

Big Data: Passing Trend or Here to Stay? 72

Notes 73

Chapter 6 The Future of Talent Investments 75

Tools and Technology 79

Talent Acquisition and Management 80

Learning Customization 82

The Future Workforce 84

Notes 85

Appendix A 2014 Human Capital Analytics Study (Making Human Capital Analytics Work): October 2014 87

Quick Facts 89

Purpose and Overview of the Study 90

The Organization, Structure, and Operation of Human Capital Analytics Practice 92

Project Selection Types and Use of Analytics 95

Maturity, Progress, and Success 102

Summary 106

Appendix B Driving Talent Development with Data 107

Introduction 109

Understanding Human Capital Analytics 110

The Human Capital Analytics Continuum 113

How to Start a Measurement Strategy 116

When Human Capital Analytics Pay Off 122

Conclusion 123

Sources 125

Appendix C Training Case Studies 127

ACS: Analysis of a Call Center Agent Turnover 129

Chrysler LLC: Sales Consultant Training 134

Chrysler Academy: Sales Manager Training 138

US Bank: Retail Branch Manager Training 142

Sun Microsystems: New Director Training 146

Appendix D Leadership Development Case Studies 151

National Grid: Foundations of Leadership 153

ConAgra Foods: Foundations of Leadership 157

Appendix E Mentoring Case Study 163

Sun Microsystems: University Mentoring Program 165

Appendix F Social Learning Case Study 171

Sun Learning Services: SUN Learning eXchange (SLX) 173

Appendix G Performance Management Case Study 181

VF Corporation: Measuring the Impact of Performance Management-Maximizing Performance 183

Appendix H Words of Wisdom from Human Capital Analytics Practitioners 189

About the Author 195

Index 197