Editors' Note xi
1. The Art of Asking Smarter Questions 1
These five techniques can drive great strategic decision-making
2. The Uniqueness Trap 17
Your project isn't one of a kind, and that's a good thing.
3. Why Multibusiness Strategies Fail and How to Make Them Succeed 29
Focus less on the makeup of your portfolios and more on managing them.
Quick Read
One Company A/B Teste Hybrid Work. Here's What It Found. 51
A six-month experiment offers three important lessons.
4. Build a Corporate Culture That Works 57
Start by thinking about the dilemmas your people will face.
5. Why Leadership Teams Fail 73
Three main patterns of dysfunction and what to do about them.
6. How to Assess True Macroeconomic Risk 87
It's time for executives to reclaim their economic judgment.
Quick Read
Five Ways to Ask Your Boss to Advocate for You 105
Stop waiting for support to just appear.
7. What Gomes After DEI 111
Introducing a new model built around fairness, access, inclusion, and representation.
8. For Success with AL Bring Everyone On Board 125
By including employees at all levels, you'll improve overall performance.
9. Design Products That Won't Become Obsolete 139
Consumers change and grow. Your offerings should, too.
10. The Strategic Genius of Taylor Swift 151
Her success is about much more than her music-and innovators can learn from it.
Discussion Guide 163
About the Contributors 167
Index 171