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Preface. The Beginning. Chapter 1 - From Barns to Boardrooms. Chapter 2 - Daring To Confront Power: The Origins Of Sinergia Animal. Chapter 3 - Frustration Into Action: Building Change For Animals. Chapter 4 - Inverted Reflections in The Lake: Movements Go With Changes. Chapter 5 - Stay On The Path: The Key To Lasting Activism. The Power Of The Underdog. Chapter 6 - The Lens Of Resistance: The 45-Second Video That Shook The World. Chapter 7 - The Case Of The N°1 Egg Producer In France. Chapter 8 - From A Megaphone To A Movement. Chapter 9 - Breaking The Death Taboo: An Unpleasant But Pragmatic Intervention. Chapter 10 - The Canadian Powerplay: How Industry Backlash Became My Strategic Compass. The Monumental Wins. Chapter 11 - A Few Years To Make Austria Cage-Free. Chapter 12 - Inside Prop 12 And The Decades-Long Battle Against Factory Farming. Chapter 13 - Driving exploding broiler chickens out of Dutch supermarkets. Chapter 14 - When Animals Win – Without Legislation. Chapter 15 - Disrupting The ‘Necessary Evil’: How We Ended Beak Searing In Germany. The Strategies. Chapter 16 - When Compassion Meets Commerce. Chapter 17 - The Good, The Bad And The Fair Cop. Chapter 18 - In the Land of 'Ringi' and 'COMMITMENT': Realizing Cage-Free within Japan's Unique Context. Chapter 19 - Contextualizing Corporate Animal Welfare In Africa: Experiences From Ghana. Chapter 20 - Building a Unified Grassroots Movement for Pressure Campaigns. Chapter 21 - Show No Fear, Show No Guilt: Applying POW Wisdom to Activism. The Individuals. Chapter 22 - Activism, Resistance, And Systemic Change In Latin America. Chapter 23 - Failure Is Not An Option. Chapter 24 - The Power Of Collaboration. Chapter 25 - The Question That Stayed With Me. |