Author’s Introduction
1. Historical Roots of the Public Relations Campaign Part I: The Birth of Modern Influence
2. Floating Trust: Ivory Soap and the Birth of Brand Mythology
3. Breakfast, Reimagined: Bacon Becomes Breakfast
4. Torches of Freedom: Manufacturing Liberation Part II: Creating Culture, One Tradition at a Time
5. Macy’s Thanksgiving Day Parade: Where the Holiday Begins
6. The Man in Red: Coca-Cola’s Christmas Makeover
7. Rudolph’s Rise to Stardom: Department Store Giveaway to Christmas Classic Part III: Shaping the American Appetite
8. An Apple a Day: Hard Cider to Health Food
9. Orange: The Color of Decaf
10. Reimagining What’s for Dinner: Beef, Nostalgia, and American Identity Part IV: Designing Belonging
11. Diamonds Are Forever: The Business of “I Do”
12. The Prom Economy: American Teen Coming-of-Age Tradition
13. The Khaki Solution: Inventing Casual Friday
14. The Blueprint That Built America