Introduction Section 1: Status of Theory Development in Social Media in Crisis Communication
1. Social Media and Crisis Communication Theories
2. Theoretical Frameworks, Models, and Implications of Social-Mediated Crisis and Risk Communication Section 2: Foundations and Frameworks
3. The Cost of Engagement: Risks, Challenges, and Consequences of Social Media Reliance for Crisis Communication in Public Organizations
4. Guilt by Influencer Association: Spillovers on Social Media
5. Digital Accountability and Crisis Management
6. Engaging with Hard-to-Reach Stakeholders Before, During, and After Crises: The Role of Social Media
7. Digital Crisis Management and Marginalized Voices: How Rural Brazilian Women Use YouTube to Navigate and Communicate Crises
8. Paracrises, Polarization, and AI: Extending Crisis Communication Theory to Address Rising Concerns
9. Combating Mis/dis-information on Social Media: What we Know and Where to Go
10. Deepfakes as Disinformation: Managing Organizational Risk in the Age of Synthetic Persuasion Section 3: Areas of Application
11. Brands with Baggage: Tracking Airline Crises with the Social-Mediated Crisis Communication Model
12. Corporate Social Responsibility, Corporate Social Advocacy, and Social Media Crisis
13. Social Media Storytelling Networks and Crisis Communication in Post-Disaster Fukushima
14. Examining the Disaster Communication and Public Engagement of the 2025 Los Angeles Wildfires
15. A Hurricane in Appalachia: Social Media Misinformation During U.S. Hurricane Helene
16. Applying IDEA and Exemplification to Childhood Vaccine Campaigns: A Comparative Analysis of Pakistan and the United States
17. Should We Post That? Public Health Crises and Social Media: Challenges, Research, and Recommendations
18. Navigating Advocacy Communication During Public Health Crises Through Social Media Advocacy
19. Evolutions and Explorations of Crisis Communication in Religious Contexts – Jordan Morehouse; Cylor Spaulding
20. The Alternative for Online Engagement: Applying the Unified Model to Far-Right Activism on YouTube
21. Scandals and Reputation Crisis Communication
22. Science Crisis Communication in the Social Media Age/Algorithmic Platforms: The Need for Effective Uncertainty Communication During Science-Relevant Crises
23. Eco-Anxiety and Crisis Communication in the Digital Era: Social Media Engagement During the Bekasi Floods of 2025
24. Sports-Related Crisis Communication: A Theoretical Exploration of Social Media Crisis Spillover
25. Technology Crisis Communication
26. AI in Social Media Crisis Communication: An Overview and Application Section 4: Emerging Frameworks and Future Directions
27. The Digital Media-Arena Framework: Enhancing Crisis Readiness and Response
28. AI-Generated Discrimination: How Algorithmic Bias Sparks Corporate Crises
29. Affordances and Social-Mediated Crisis Communication
30. Combating Social Media Complexities and Crisis Uncertainties with Insights and Strategic Decision-Making Concluding Thoughts