Name: Building Iconic Brands
SKU: 194599643
Price: 97480 KRW
Availability: SoldOut
Author: Annemarie Dorland
ISBN: 9781041113874

카트

이미지 검색을 사용해 보세요

검색창 이전화면 이전화면

최근 검색어: 전체삭제

인기 검색어

닫기

사이즈비교 공유하기

소득공제 수입

Small Business & Entrepreneurship

직수입양서 Building Iconic Brands

The Ultimate Guide to Developing Brands That Transform Markets and Inspire Communities Paperback, 1st Edition

바인딩/에디션 안내

Annemarie Dorland

Routledge 2026.12.28.

회원리뷰 첫번째 리뷰어가 되어주세요

직수입외서는 변심/착오로 인해 주문을 취소할 경우 해외주문 취소수수료 20%가 부과됩니다.?

가격: 108,320원

10 97,480

YES포인트?: 4,880원 (5%) 마니아추가적립

5만원 이상 구매 시 2천원 추가 적립

사용 가능한 쿠폰 받기

앱 다운 시 1천원 상품권

결제혜택: 최대 1% 할인

국내배송만 가능
해외 거래처 사정에 의하여 품절/지연 가능
도서 정보 중 미표기 사항 안내?
문화비소득공제 가능

이 분야의 이벤트

시리즈 태그 업체 공지사항 중고직수입양서 소개 구성 소개 특별 구성 MD 한마디 카드뉴스 상세 이미지 책소개 관련 동영상 목차 저자 소개 관련분류 품목정보 만든이 코멘트 예스24 리뷰 책 속으로 줄거리 캐스팅 관련 자료 부가 영상 출판사 리뷰 전문가 리뷰 추천평

펼치기/닫기

Small Business & Entrepreneurship

International Business Growth Strategies for Emerging Markets

10% 343,510원

International Business Growth Strategies for Emerging Markets 이동
International Business Growth Strategies for Emerging Markets

10% 110,790원

International Business Growth Strategies for Emerging Markets 이동

책소개

Building Iconic Brands: The Ultimate Guide to Developing Brands that Transform Markets and Inspire Communities takes students behind the scenes to reveal how iconic brands are created by creative teams. Drawing on insights from leading branding professionals, this textbook moves beyond showcasing successful brands to provide a practical, step-by-step guide to building them. Designed for undergraduate and graduate students in branding, marketing, advertising, and creative strategy, the book combines foundational theory with real-world practice through professional templates, case studies, illustrations, and authentic creative challenges. Each chapter explores the research, strategy, and emerging issues shaping contemporary brand management, including AI, digital and social media, the creator economy, sustainability, and community collaboration. Students learn the complete branding process-from brand discovery and positioning to execution, growth, and community building-while developing the strategic thinking and creative skills essential for professional practice. A comprehensive suite of instructor resources-including lecture slides, assignment guides, instructor manuals, and a running case study-supports engaging, practice-based teaching. Building Iconic Brands equips students with the knowledge, tools, and confidence to develop brands that inspire communities, transform markets, and prepare them for careers in today's rapidly evolving branding industry.

책소개 더보기펼치기

Chapter 1 Building an Iconic Brand Chapter 2 Client Discovery: Before the Idea Chapter 3 Creative Discovery: Listening for the Three Truths Chapter 4 Defining The Brand's Foundations: Strategy, Identity, and Purpose Chapter 5 Developing and Designing: Working with the Teams that Make Brands Real Chapter 6 Deploying The Brand: Working With Communities in Immersive and Online Spaces Chapter 7 Determining Success: Analyzing Brand Health and Impact Chapter 8 Brands That Believe: Activism, Purpose, and the Future of Iconic Branding

목차 더보기펼치기