Name: Broadcast Announcing Worktext
SKU: 195715824
Price: 301770 KRW
Availability: SoldOut
Author: Christine C. Eschenfelder
ISBN: 9781041200697

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직수입양서 Broadcast Announcing Worktext

A Media Performance Guide Hardback, 6th Edition

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Christine C. Eschenfelder, Kortni Alston Lemon, Reed Smith, Mary E. Beadle

Routledge 2027.02.26.

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Broadcast Announcing Worktext, now in its sixth edition, continues to prepare students for success in today's rapidly evolving media landscape. Combining time-tested performance principles with the latest industry trends, it equips readers with the skills needed to communicate confidently and effectively across broadcast and digital platforms. Written in an accessible, hands-on style, the text encourages active participation through sample scripts, performance exercises, practice projects, and self-assessments that help readers build real-world skills. Readers also learn the importance of audience awareness and communicating effectively with diverse communities. Updated throughout, this edition features a new chapter on podcasting, explores how AI is transforming the media industry, and provides instruction on performance for social media, gaming, streaming, and other digital media platforms. Guidance on developing a professional digital portfolio prepares students for today's competitive job market. An invaluable resource for students of journalism, communication, public relations, and related fields, this text helps readers develop the confidence and versatility needed for careers in today's media environment. Extensive online support materials for instructors and students can be found at . These include PowerPoint lecture slides and sample exam questions for instructors and sample audio clips for interactive learning, broadcast copy for performance practice, and dozens of interviews with anchors, reporters, news directors, sports broadcasters, and other media professionals.

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Preface

Acknowledgments

Chapter 1: Introduction to Professional Announcing

Chapter 2: The Audio Performance Environment

Chapter 3: The Television Performance Environment

Chapter 4: Vocal Development

Chapter 5: Performance Development

Chapter 6: Commercial Announcing

Chapter 7: Interviewing

Chapter 8: News and Weather Announcing

Chapter 9: Music Announcing

Chapter 10: Sports Announcing

Chapter 11: Specialty Announcing

Chapter 12: Podcasting

Chapter 13: Legal and Ethical Issues for Media Performers

Chapter 14: Starting and Sustaining and Announcing Career

Chapter 15: Media Performance: A Global Perspective

Index

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