Introduction: Why K-pop Fandom Matters
1. Same Look through Different Eyes: Korea’s History of Uniform Pop Music Acts
2. Into the New World: Girls’ Generation from the Local to the Global
3. The Political Economy of Idols: South Korea’s Neoliberal Restructuring and its Impact on the Entertainment Labor Force 4. Despite not being Johnny’s: The Cultural Impact of TVXQ in the Japanese Music Industry
5. SBS PopAsia: Non-stop K-Pop in Australia
6. Loyalty Transmission and Cultural Enlisting of K-pop in Latin America
7. Hallyu and the K-pop Boom in Japan: Patterns of Consumption and Reactionary Responses
8. The Dynamics of K-Pop Spectatorship: The Tablo Witch-hunt and Its Double-Edged Sword of Enjoyment
9. ‘We keep it local’ ? Malaysianising "Gangnam Style": A Question of Place and Identity
10. A Sound Wave of Effeminacy: K-pop and the Male Beauty Ideal in China