Name: Warner Bros.
SKU: 197287714
Price: 361810 KRW
Availability: SoldOut
Author: Richard Maltby
ISBN: 9780815370086

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The Routledge Hollywood Centenary Series

직수입양서 Warner Bros.

Hardback, 1st Edition

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Richard Maltby

Routledge 2027.05.03.

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책소개

This is the first comprehensive scholarly history of the Warner Bros. studio and its related enterprises, from the opening of the family’s first motion picture theatre in New Castle, Pennsylvania in 1907 to the Paramount Skydance purchase in 2026. Drawing on a wide range of primary sources and examining the studio’s output from Peril of the Plains (1912) and Where the North Begins (1923) to Casablanca, Bonnie and Clyde, the Harry Potter franchise, the DC Extended Universe and Barbie (2023), the book explores the company’s innovations in cinema technology and the industry’s business structures from the introduction of sound to the creation of the first multimedia conglomerate in the 1970s. Warner Bros. was unique among the major Hollywood companies in being a family-owned and managed business and the book provides a chronological study of how the company’s management from Harry Warner to Steve Ross shaped its production practices and business strategies. It also highlights the contributions of the studio’s stars – Rin Tin Tin, John Barrymore, James Cagney, Bette Davis, Humphrey Bogart, Doris Day, Clint Eastwood – to its enduring image as the studio that came ‘as close to real life as Hollywood ever gets’. Written in a clear and engaging style, this book’s compelling new perspective on the studio’s development will appeal to students and scholars of the film and media industries and to all readers interested in the history of Hollywood.

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Introduction
1.Origins, 1888-1923
2. Becoming a Major, 1923-1927
3. Sound, 1927-1930
4. Zenith and Nadir, 1930-1934
5. The Classical Warner Factory, 1934-1941
6. War and Aftermath, 1941-1951
7. Sales and Farewells 1951-1967
8. W7 and WCI, 1967-1979
9. Extending the Entertainment Experience, 1980-1990
10. ‘The Wonderful World of Time Warner’ 1990-1999
11. The Biggest Mistake in Corporate History’ and After, 1999-2011
12. Our Brand Is Crisis, 2011-2025 Epilogue: The End?