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alchedek Contents Vol.26 November 2026
16p Nate Lawton, Chief Business Development Officer at Chipotle Mexican Grill “Food served fast doesn’t have to be a typical fast-food experience” Chipotle’s Asian Debut Draws Crowds in Seoul 24p James Kim, CEO of CHAGEE Korea “Connect People Through a Good Cup of Tea” CHAGEE Korea Brings Local Flavor to Modern Tea While Upholding Global Quality Standards 32p Andrii Galytskyi, Founder and CEO of Lviv Croissants How Lviv Croissants Grew From a Tiny Cafe in Ukraine to 200-Plus Stores in Eight Countries 40p Daehee Lee, CEO of LEECHEONGNYEON F&B Co., Ltd. (Damsot) “If Japan Has Donburi, Korea Has Sotbap”: After the U.S. and Vietnam, Damsot Heads to Thailand 46p Sun-Kee Park, CEO of FIRMMIT From “Korean Strawberries” to “FIRMMIT Strawberries”: Setting a Global Standard with Precision Data and Farmer-Centered Technology 56p Stephan de Moraes, Managing General Partner of Indico Capital Partners What Indico Capital Partners Sees as the Conditions for Southern European Companies to Grow Globally, and the Role of Global Investors 66p Sung-Min Sean Jang, CEO of KLUTCHERS Planning Every Detail So International Teams Can Focus on Training in Korea 72p Tae Kim, Professor of Biomedical Science and Engineering at GIST Translational Neuroscience: Bridging Lab and Clinic to Explore Brain Health Through Sleep 78p Jeong-Hwa Seo, CEO of Sleepy Inc. and Professor of Anesthesiology and Pain Medicine at Seoul National University Hospital From Sleep to Anesthesia: Exploring the Potential of Drug-Free Neuromodulation with SLEEBY 82p Sungshin Kim, Associate Professor of Data Science at Hanyang University The Changing Brain: From Learning and Memory to Brain Stimulation 90p Heonseok Baek, CEO of EL TV & Studio JANCHI Sharing Korean Cuisine’s Richness with the World Through Stories of Its Roots and Culture 94p Rio Lee (Lee Eon-ho), CEO of RITERA PICTURES Building a Borderless Animation Ecosystem: RITERA PICTURES’ “Digital Rail” aims to connect production across borders and use data to demonstrate the value of creators’ contributions 100p Suhyun Cho, CEO of BAUERLAB BAUERLAB: Transforming Spaces Through Immersive Stories That Leave Lasting Memories 106p UNESCO World Heritage Centre From Inscription to Conservation: The Global Hub Safeguarding World Heritage |