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Prologue
1. The Importance of Personal Positioning 2. Market Research 3. Managing the Details 4. Tips for the GMAT 5. Personal Positioning 6. Diversity and Your Personal Positioning 7. Writing 8. The Essays - Common Themes, Examples, and Analysis 9. Interviews : The Inside Story 10. Packaging the Product 11. The Envelope, Please 12. From the Horse's Mouth : Advice from Top Admissions Directors Appendixes A. The Top 25 Business Schools, U.S. News & World Report, 1995 Survey Results B. The Top 25 Business Schools : A Directory C. Information Checklist D. Tracking the Details E. Diversity at the Top 25 Business Schools F. Assessment of MBA Programs |
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OUR APPROACH
If you're looking for GMAT hints or descriptions of different MBA programs, stop reading now.There are plenty of other books on the shelves that give that kind of advice. Marketing Yourself to the Top Business Schools is a guerrilla marketer's battle plan - a clear, concise description of how to develop and implement a unique personal marketing program. It's also the only book of its kind on the market. While there are plenty of publications that can tell you about the nature of Berkeley's curriculum versus that of Stanford or contrast UVA's social life with that of MIT, the amount of information those publications give you about the MBA application process itself is sparse. In our book, this is all we write about. We are committed to helping you devise and implement an outrageous personal marketing campaign. pp.1-2 |