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Preface
About the Authors Part 1 Individual Aspects of Consumer Behaviour Chapter 1 Consumer Motives and Values Chapter 2 Consumer Response to Marketing Actions: 1 Chapter 3 Consumer Response to Marketing Actions: 2 Chapter 4 Consumer Response to Marketing Actions: 3 Chapter 5 Consumer Demographics Chapter 6 Consumer Psychographics Article: M Piacentini and G Mailer (2004) Symbolic Consumption in Teenagers' Clothing Choices, Journal of Consumer Behaviour, Vol 3 No 39, pp 231-264 Part 2 Social and Group Aspects of Consumer Behaviour Chapter 7 Social Group, Tribal and Household Buying Influences Chapter 8 Culture and Subculture Article: A M Belch and L A Willis (2002) Family Decision at the Turn of the Century: Has the Changing Structure of Households Impacted the Family Decision-Making Process?, Journal of Consumer Behaviour, Vol 2 No 2, pp 111-124 Part 3 Integrated Approaches to Consumer Behaviour Chapter 9 New Product Buying Chapter 10 Repeat, Loyal and Relational Buying Chapter 11 Data-based Consumer Behaviour Chapter 12 Consumer Misbehaviour Article: J A Fitchett and A Smith (2002) Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour, Vol 1 No 4, pp 355-368 Article: A G Woodside (2004) Advancing Means-End Chains by Incorporating Heider's Balance Theory and Fournier's Consumer-Brand Relationship Typology, Psychology and Marketing, Vol 21 No 4, pp 279-294 Glossary References Index Publisher's Acknowledgements |
저자 소개
저자 : Martin Evans
Martin Evans is a Senior Fellow at Cardiff Business School, having been Head of Marketing and Strategy there. He previously held professorial posts at the Universities of Portsmouth, Glamorgan and West of England. His industrial experience was with Hawker Siddeley and then as a consultant to a variety of organizations over 30 years. Martin’s specialist areas include direct marketing, consumer behaviour, and marketing research and information and he has over 180 publications including nine books, mostly in these areas. He is an academic prizewinner at the International Marketing communications Conference, the Academy of Marketing, the Learning and Teaching Support Network (ITSN) and Institute of Direct Marketing. He is a Fellow of both the Chartered Institute of Marketing and Institute of Direct Marketing. He has Editorial Board experience for eight academic journals and was founding and managing Editor of the Journal of Consumer Behaviour. Martin has discussed his research on both radio and TV.
저자 : Ahmad Jamal
Ahmad Jamal is a Senior Lecturer in Marketing and Strategy and the Coordinator for the Ethnic Marketing Research Group and Programme Director for the MSC in Strategic Marketing at Cardiff Business School. He holds a PhD in Consumer Behaviour from the University of Bradford. Ahmad is a former Deputy Secretary of the Academy of Marketing UK, a member of Association of Consumer Research, European Academy of Marketing and a Senior Examiner for the Chartered Institute of Marketing. He also acts as the Vice President for Western Europe, the Academy for Global Business Advancement (AGBA) and is the Managing Editor for Journal of Global Business Advancement. His research interests include cross-cultural consumer behaviour, self-concept, service quality, brand evaluations and customer satisfaction, and he has published widely in leading academic journals. His major areas of teaching include consumer behaviour, advertising and other forms of marketing communications.
저자 : Gordon Foxall
Gordon Foxall is a Distinguished Research Professor at Cardiff University. His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over 250 articles and papers on these and related themes and has previously held professorial appointments at the Universities of Strathclyde, Birmingham and Keele. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and was recently elected an Academician by the Academy of Learned Societies for the Social Sciences (AcSS).
품목정보
- 발행일
- 2009년 06월 02일
- 쪽수, 무게, 크기
- 576쪽 | 196*258*30mm
- ISBN13
- 9780470994658
리뷰/한줄평0
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