이미 소장하고 있다면 판매해 보세요.
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Foreword xi Acknowledgments xvii Introduction The Game Plan 1 Chapter One Economic Moats 7 Chapter Two Mistaken Moats 15 Chapter Three Intangible Assets 29 Chapter Four Switching Costs 43 Chapter Five The Network Effect 57 Chapter Six Cost Advantages 75 Chapter Seven The Size Advantage 91 Chapter Eight Eroding Moats 103 Chapter Nine Finding Moats 115 Chapter Ten The Big Boss 133 Chapter Eleven Where the Rubber Meets the Road 143 Chapter Twelve What’s a Moat Worth? 159 Chapter Thirteen Tools for Valuation 171 Chapter Fourteen When to Sell 187 Conclusion More than Numbers 197 |