이미 소장하고 있다면 판매해 보세요.
|
Introduction 1 1 Success Through Legacy and Globalization 15 2 Strategy Through the Executive Team 37 3 How Nokia’s Values, Culture, and People Contribute to Success 64 4 Building a Globally Networked Matrix Organization 94 5 Innovating Globally via R&D Networks 114 6 Developing Strategic Capabilities Across the World 142 7 How Nokia Is Growing and Transforming Its Business Areas 169 8 Competing in Global Markets: The Rise of Large Emerging Economies 196 9 How Nokia Seeks to Sustain Leadership 219 Nokia’s Key Executives 238 Notes 244 Acknowledgments 271 About the Author 277 Index 279 |
Dan Steinbock is the research director of international business in the India, China, and America (ICA) Institute, which is working to foster knowledge on the rise of China and India and their impact on global markets. A senior Fulbright scholar, Steinbock is also faculty spokesman for the Forum to Advance Mobile Experience (FAME), an initiative by the CMO Council, whose strategic interest communities include over 20,000 global executives across nearly 100 countries. He is on the board of journals in the U.S., Europe, and Asia, as well as on the Market Advisory Board of BusinessWeek. He divides his time among New York City, Shanghai, and Helsinki.