Understanding the General Context. Chapter 1: Economics of innovation and Operations Management. Chapter 2: Understanding the General Context and Link between Innovation and Operations Management. Understanding the External Context. Chapter 3: Location, location, location. External determinants of innovation performance. Chapter 4: Innovation in Global Supply Chain Management. Understanding the Internal Context. Chapter 5: The Role of Operations Managers in Building a Culture of Innovation and Continuous Improvement. Chapter 6: Getting the Right Organisational Structure and Working Environment to Balance Innovation and Efficiency. Chapter 7: New Product/Service Design and Innovation in the Context of Operations. Chapter 8: What Operations Managers Need to Know to Design Innovative Processes. Chapter 9: Innovation and Sustainability. Chapter 10: Going Beyond Managing - Improving Existing Services and Processes.