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직수입양서 Performance Management
Integrating Strategy Execution, Methodologies, Risk, and Analytics Hardback, 1st Edition
Cokins, Gary
Wiley 2009.04.06.
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Preface.

PART ONE: INTRODUCTION.
1 Rules for Ensuring Poor Performance.
2 Performance Management: Myth or Reality?
3 What Will Be the Next New Management Breakthrough?
4 The Future: Enterprise Risk-Based Performance Management.

PART TWO: PERFORMANCE MANAGEMENT OVERVIEW.
5 Why the High Interest in Performance Management Now?
6 Human Capital and Workforce Management: Art or Science?
7 Tipping Point for Performance Management.
8 An Interview with a CEO You Might Want to Work For.
9 Does ‘‘A Word to the Wise’’ Mean Ignore the Dummies?

PART THREE: PERFORMANCE MANAGEMENT SUPPORTS BUSINESS INTELLIGENCE AND DECISION MAKING.
10 How Do Business Intelligence and Performance Management Fit Together?
11 CEO’s Targeted Financial Return: A Goal or a Wish?

PART FOUR: IMPLEMENTING PERFORMANCE MANAGEMENT.
12 First Barrier to Performance Management: How Do We Get Started?
13 Where Do You Begin Implementing Performance Management?
14 The Many Rooms of the Organization Mansion.
15 Accountability and Incentives for Rewards: How Disconnected Are They?
16 Why Do You Have to Be a Sociologist to Implement Performance Management?

PART FIVE: STRATEGY MAPS, THE BALANCED SCORECARD, AND DASHBOARDS.
17 The Promise and Perils of the Balanced Scorecard.
18 How Are Balanced Scorecards and Dashboards Different?
19 When Performance Management Becomes Surgery.

PART SIX: FINANCIAL PERFORMANCE MANAGEMENT.
20 Do Accountants Lead or Mislead?
21 Confusion with Managerial Accounting.
22 What Is Broken about Budgeting?
23 Put Your Money Where Your Strategy Is.

PART SEVEN: CUSTOMER VALUE MANAGEMENT.
24 From Working for the Boss to Working for the Customer.
25 How Profitable to Us Is Each Customer Today?and Tomorrow?
26 Optimizing Customer Lifetime Economic Value.

PART EIGHT: PERFORMANCE MANAGEMENT AND SHAREHOLDER WEALTH CREATION.
27 Can Performance Management Accomplish What Einstein Could Not?
28 Why Do Capital Market Organizations Underachieve Their Planned ROI?
29 Will Private Equity Funds Turbocharge Applying Performance Management?

PART NINE: ENVIRONMENTAL PERFORMANCE MANAGEMENT.
30 Social and Environmental Performance Management.
31 How Is a Chief Financial Officer Affected by the Sustainability Movement?

PART TEN: CONCLUSION.
32 Christmas Gift Letter to Santa Claus.
33 Performance Management from Future Diaries.
34 A Dear-CEO Advice Column You Might Want to Read.
35 From Nag to Wag: Why Performance Management Now?

Index.

저자 소개

저자 : Gary Cokins
Gary Cokins is Global Product Marketing Manager for Performance Management at SAS, the world′s leader in business analytics, data management and performance management software. An internationally recognized expert, speaker, and author on advanced cost management and performance improvement systems, he works closely with SAS customers, partners, industry analysts, and internal stakeholders to ensure that SAS continues to deliver high?value solutions to the market that meet the needs of customers worldwide.

품목정보

발행일
2009년 04월 06일
쪽수, 무게, 크기
272쪽 | 164*232*24mm
ISBN13
9780470449981

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