Preface
I Introduction
Rhetorical Analysis of a Magazine Ad
Homer: "The Envoys Plead with Achilles"
A Brief Explanation of Classical Rhetoric
The Five Canons of Rhetoric
The Three Kinds of Persuasive Discourse
The Relevance and Importance of Rhetoric for Our Times
II Discovery of Arguments
Formulating a Thesis
The Three Modes of Persuasion
The Topics 84
Manuel Bilsky, McCrea Hazlett, Robert E. Streeter, and Richard M. Weaver: "Looking for an Argument"
Richard L. Larson: "A Plan for Teaching Rhetorical Invention"
External Aids to Invention
An Illustration of the Use of the Search Strategy
Readings
Rachel Carson: "The Obligation to Endure"
Socrates' Apology
Obituary of Katharine Sergeant White
James Madison: "The Federalist, No. 10"
Edmund Burke: "Letter to a Noble Lord"
Thomas Henry Huxley: "Science and Culture"
Matthew Arnold: "Literature and Science"
III Arrangement of Material
The Parts of a Discourse
Concluding Remarks on Arrangement
Readings
Thomas A. Sanction: "Planet of the Year"
Martin Luther King, Jr.: "Letter from Birmingham Jail"
Henry David Thoreau: "Civil Disobedience"
IV Style
Grammatical Competence
Choice of Diction
Composition of the Sentence
Study of Style
Figures of Speech
Imitation
Readings
Hugh Blair: "Critical Examination of the Style of Mr. Addison in No. 411 of The Spectator"
John F. Kennedy: "Inaugural Address"
A Paragraph by Virginia Woolf To Be Analyzed for Style
Analysis of Style as Persuasion in the "Letter from Birmingham Jail" by Richard P. Fulkerson
V The Progymnasmata
A Sequence of Assignments
VI A Survey of Rhetoric
Classical Rhetorics
Rhetoric During the Middle Ages
Some Continental Rhetoricians
English Vernacular Rhetorics of the Sixteenth Century
English Rhetorics of the Seventeenth Century
English Rhetorics of the Eighteenth Century
Rhetoric in the Nineteenth and Twentieth Centuries
Bibliography
Index