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Prologue: The Oriflama Harvest xi
Introduction: Puddle Water or Panacea? xv Introduction to the New Edition xix Part 1 Seeds of Conquest 1. Coffee Colonizes the World 3 2. The Coffee Kingdoms 21 3. The American Drink 43 4. The Great Coffee Wars of the Gilded Age 61 5. Hermann Sielcken and Brazilian Valorization 73 6. The Drug Drink 91 Part 2 Canning the Buzz 7. Growing Pains 109 8. Making the World Safe for Coffee 133 9. Selling an Image in the Jazz Age 143 10. Burning Beans, Starving Campesinos 165 11. Showboating the Depression 175 12. Cuppa Joe 199 Part 3 Bitter Brews 13. Coffee Witch Hunts and Instant Nongratification 215 14. Robusta Triumphant 235 Part 4 Romancing the Bean 15. A Scattered Band of Fanatics 265 16. The Black Frost 289 17. The Specialty Revolution 307 18. The Starbucks Experience 333 19. Final Grounds 345 Acknowledgments 383 Appendix: How to Brew the Perfect Cup 387 Notes on Sources 391 List of Interviews 399 Illustration Credits 403 Index 407 |
Mark Pendergrast