CHAPTER 01 ｜. 경제학적 기초 9
1-1 경제학의 정의 ························································10
1-2 경제모형(economic model)과 변수 ·························11
1-3 경제학의 방법론(methodology) ······························12
1-4 합리성, 최적화, 균형 ·············································13
1-5 경제학의 주요영역 ·················································14
CHAPTER 02 ｜수요와 공급 15
2-1 수요와 수요함수 ····················································16
2-2 공급과 공급함수 ····················································18
2-3 수요의 가격탄력성(price elasticity of demand) ·····20
2-4 수요의 소득탄력성(income elasticity of demand) ··25
2-5 수요의 교차탄력성(cross elasticity of demand) ···· 26
2-6 공급의 가격탄력성(price elasticity of supply) ········26
CHAPTER 03 ｜시장과 균형 29
3-1 시장과 가격 ···························································30
3-2 균형(equilibrium) ····················································30
CHAPTER 04 ｜수요 공급이론의 응용 37
4-1 시장의 균형과 사회후생분석의 기초 ····················38
4-2 가격규제의 효과 ···················································40
4-3 조세부과의 효과 ····················································43
4-4 보조금지급의 효과 ················································47
CHAPTER 05 ｜효용과 소비자의 선호체계 53
5-1 선호체계분석의 기초 ············································54
5-2 효용이론 ································································54
5-3 선호체계와 공리 ····················································56
5-4 무차별곡선(indifference curve) ······························58
5-5 효용함수와 무차별곡선의 형태 ····························60
CHAPTER 06 ｜예산제약과 소비자의 최적선택 67
6-1 예산제약(budget constraint) ··································68
6-2 소득 및 가격의 변화와 예산선의 이동 ·················69
6-3 소비자균형 ····························································70
6-4 소득변화와 소비자균형의 이동 ·····························73
6-5 가격변화와 소비자균형의 이동 ·····························75
6-6 슬러츠키(E. Slutsky) 방정식 ··································79
6-7 보통수요곡선과 보상수요곡선 ·······························81
6-8 보상변화와 대등변화 ············································85
6-9 네트워크효과 ························································86
CHAPTER 07 ｜소비자이론의 응용 93
7-1 예산제약의 응용과 확장 ·······································94
7-2 사회복지제도의 분석 ············································96
7-3 조세부과의 효과 ···················································99
7-4 보조금과 사회보장제도의 효과분석 ····················101
7-5 현물부존모형 ·······················································104
7-6 피셔의 2기간 자원배분모형 ································107
7-7 여가-소득 선택모형 ·············································112
7-8 현시선호의 이론 ··················································120
7-9 지수의 이해 ··························································121
CHAPTER 08 ｜ 불확실성과 소비자선택 129
8-1 불확실성하에서의 분석을 위한 기초개념 ···········130
8-2 조건부상품모형 ····················································131
8-3 위험에 대한 태도와 무차별곡선의 형태 ··············135
8-4 조건부 상품시장의 분석 ······································136
8-5 위험의 회피: 보험시장 ·········································137
8-6 위험의 부담: 복권, 내기 ·······································141
8-7 기대효용의 이론과 폰노이만-모겐스턴 효용함수
·············································································145
8-8 위험의 관리: 포트폴리오모형 ······························149
CHAPTER 09 ｜ 기업과 생산기술 151
9-1 생산이론 ······························································152
9-2 등량곡선 ······························································155
9-3 CES생산함수(constant elasticity of substitution
production function) ·············································158
9-4 규모에 대한 수익 ·················································160
9-5 동차생산함수와 규모수익 ····································162
CHAPTER 10 ｜ 생산비용이론 163
10-1 비용의 개념 ························································164
10-2 등비용곡선 ··························································167
10-3 생산자균형 ·························································168
10-4 규모의 경제와 범위의 경제 ·································171
10-5 비용곡선의 이동 ·················································173
CHAPTER 11 ｜ 기업의 이윤극대화 177
11-1 총수입, 평균수입, 한계수입 ·······························178
11-2 이윤극대화조건 ··················································179
11-3 결합생산의 이윤극대화 ······································182
11-4 이윤극대화가설의 재음미 ··································184
CHAPTER 12 ｜ 완전경쟁시장 187
12-1 경쟁과 시장 ························································188
12-2 완전경쟁시장의 단기균형 ··································189
12-3 완전경쟁시장의 장기균형 ··································193
12-4 장기무이윤가설의 재검토 ··································198
12-5 완전경쟁시장에 대한 평가 ·································199
CHAPTER 13 ｜ 독점시장 201
13-1 독점시장의 조건과 발생원인 ·····························202
13-2 순수독점의 장단기균형 ·····································203
13-3 독점과 사회후생 ················································205
13-4 가격차별(price discrimination) ····························210
13-5 제3급 가격차별(third-degree price discrimination)
···········································································210
13-6 제1급 가격차별(first-degree price discrimination)
···········································································216
13-7 제2급 가격차별(second-degree price discrimination)
············································································217
13-8 순수독점과 제1, 2급 가격차별의 비교분석 ········218
13-9 기타 가격차별 ····················································219
13-10 가격차별외의 판매전략 ······································221
13-11 가격차별의 후생 경제학적 의미 ························224
13-12 독점의 규제 ·······················································224
CHAPTER 14 ｜ 독점적 경쟁 233
14-1 독점적 경쟁시장 ················································234
14-2 독점적 경쟁하의 단기균형 ································234
14-3 독점적 경쟁의 장기균형 ····································235
14-4 독점적 경쟁의 자원배분의 특성 ························235
CHAPTER 15 ｜ 과점시장이론 241
15-1 과점(oligopoly)시장 ·············································242
15-2 과점시장 이론 ····················································242
15-3 그 외의 과점시장이론 ········································251
CHAPTER 16 ｜ 게임이론 253
16-1 게임이론의 기초 ················································254
16-2 게임의 균형 ·······················································255
16-3 용의자의 딜레마와 카르텔 ································258
16-4 순차게임 ····························································260
16-5 진화게임 ·····························································261
16-6 경매이론 ····························································263
CHAPTER 17 ｜ 생산요소시장이론 265
17-1 생산요소시장 ·····················································266
17-2 생산요소시장의 균형조건 ··································269
17-3 재화시장 - 경쟁, 생산요소시장 - 경쟁 ············270
17-4 재화시장 - 경쟁, 생산요소시장 - 수요독점 ·····271
17-5 재화시장 - 독점, 생산요소시장 - 수요독점 ·····272
17-6 재화시장 - 독점, 생산요소시장 - 공급독점 ·····274
17-7 재화시장 - 독점, 생산요소시장 - 쌍방독점
(bilateral monopoly) ············································275
17-8 노동-여가선택모형 ············································277
CHAPTER 18 ｜ 소득분배이론 281
18-1 기능별 소득분배 ················································282
18-2 계층별 소득분배 ················································285
CHAPTER 19 ｜ 일반균형이론과 후생경제학 287
19-1 일반균형과 왈라스균형 ·····································288
19-2 일반경쟁균형의 존재 ··········································291
19-3 일반경쟁균형과 효율성 ·····································292
CHAPTER 20 ｜ 생산경제에서의 자원의 효율적 배분 295
20-1 경제적 자원의 효율적 배분 ·······························296
20-2 완전경쟁과 자원배분의 효율성 ·························298
20-3 사회후생함수 ·····················································299
20-4 불가능성정리와 차선의 이론 ·····························301
CHAPTER 21 ｜ 시장의 실패 303
21-1 효율적 자원배분과 시장의 실패 ························304
21-2 공공재와 무임승차의 문제 ································305
21-3 공유자원과 공유지의 비극 ································307
21-4 외부성과 유인구조 왜곡의 문제 ························308
CHAPTER 22 ｜ 정보의 경제학 317
22-1 정보의 경제학 ····················································318
22-2 정보의 비대칭성과 역선택 ·································318
22-3 본인-대리인의 문제와 도덕적 해이 ··················322
22-4 도덕적 해이(moral hazard) ································322
22-5 본인-대리인의 문제와 도덕적 해이문제의 해결
: 유인설계의 문제 ··············································324