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Preface for the English Edition · viii
Editorial Note · xiv Prologue · 02 | Chapter 1 | My Hometown, My Parents · 05 My hometown, Tongcheon · 06 My childhood and leaving my hometown · 13 | Chapter 2 | The Birth of Hyundai · 19 From dock worker to rice shop owner · 20 An auto-repair shop, a fire, and Ado Service again · 25 Blessing in disguise at the Holdong Mine · 31 Postliberation in Donam-dong · 32 Hyundai Auto Service Center, Hyundai Construction, and the Korean War · 36 The ordeal of Goryeong Bridge · 49 Goryeong Bridge, a blessing in disguise · 54 Success is all about timing and decision-making · 59 Shin-yung, my brother · 65 | Chapter 3 | My Construction Business · 71 Construction, the key to modernization · 72 Going overseas · 75 Building the Soyang River Dam · 81 The Gyeongbu Expressway: Korea’s main artery · 90 I am a builder · 101 | Chapter 4 | The Hyundai Motor Company and Hyundai Shipbuilding · 105 The Hyundai Motor Company gets its start · 106 Our first car · 112 Dreaming of a shipyard · 128 In search of credit · 132 Someone crazier than me · 141 Leaving a mark in shipbuilding · 144 To laugh or cry · · 148 The oil shock of 1973 · 152 | Chapter 5 | Drama in the Middle East and the Milestone Year, 1980 · 157 My near-death experience · 158 To the Middle East we go · 163 High drama in Jubail · 165 Hurdle, after hurdle, after hurdle · 171 Mock us if you will · 177 The “thinking bulldozer” · 183 Giving back to society through the Asan Foundation · 185 Korea’s business leader · 190 A difficult late 1970s · 197 Hyundai Heavy Industries under siege · 200 A dark period · 206 | Chapter 6 | The 1988 Olympics and Korea’s Fifth Republic · 209 President Park Chung-hee and Korea’s bid for the 1988 Olympics · 210 Going all out in Baden-Baden · 214 Two years and two months: serving on the Korean Sport & Olympic Committee · 225 Reclaiming land for a small nation · 231 The bombing in Rangoon · 240 Growing pains · 244 | Chapter 7 | Mt. Geumgang and Siberia · 251 The evolution of the Mt. Geumgang project · 252 Meeting Gorbachev · 261 Claiming a stake in Siberia · 264 | Chapter 8 | Loving My Country, Loving the People · 271 Human capital above all else · 272 Hyundai is wealthy, not I · 274 Businesses contribute to their nation · 278 The bigger the better · 283 When will the private sector lead the economy · · 288 Fundamentals over frippery · 292 | Chapter 9 | My Philosophy, the Spirit of Hyundai · 295 The Hyundai spirit · 296 No more corruption, please · 298 Money and wealth are not the same · 301 Frugality and honesty lead to wealth · 303 Positive thinking is the road to happiness · 308 The conditions for happiness · 313 An ordinary wife · 316 For the nation · 321 Epilogue · 326 Appendix A: Photos of Chung Ju-yung with Family · 329 Appendix B: Chronology · 337 Notes · 353 |
저자 소개 1
Chung Ju-yung
Chung Ju-yung (1915.11.25~2001.03.21) is the founder of Hyundai, which included the global consumer brand Hyundai Motor Company, one of the world’s foremost shipbuilders Hyundai Heavy Industries, and a large number of other affiliates. Born on November 25, 1915 in Tongcheon County, Gangwon Province, in what is now North Korea
Chung Ju-yung (1915.11.25~2001.03.21) is the founder of Hyundai, which included the global consumer brand Hyundai Motor Company, one of the world’s foremost shipbuilders Hyundai Heavy Industries, and a large number of other affiliates. Born on November 25, 1915 in Tongcheon County, Gangwon Province, in what is now North Korea, Chung ran several small businesses prior to Korea’s liberation from Japanese colonialism in 1945. In 1946, he founded the Hyundai Motor Service Center, and the next year Hyundai Construction Company. These two businesses would blossom into the bedrock of one of Korea’s industrial titans.
Chung presided over the Hyundai group during South Korea’s rise from being one of the world’s poorest nations to now one of its richest. Aside from his many achievements in the world of business, he also helped secure the 1988 Olympics for Seoul and sought to improve relations with North Korea through public diplomacy.
Chung presided over the Hyundai group during South Korea’s rise from being one of the world’s poorest nations to now one of its richest. Aside from his many achievements in the world of business, he also helped secure the 1988 Olympics for Seoul and sought to improve relations with North Korea through public diplomacy.
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