Introduction 1
Chapter 1 The Pull of Domesticity in an Era of Anxiety 11
Chapter 2 From Angels in the House to Crunchy Domestic Goddesses: The History of "Women's Work" 29
Chapter 3 June Cleaver 2.0: Bloggers and the Rise of Domestic Chic 47
Chapter 4 Knit Your Own Job: Etsy and the New Handmade Culture 71
Chapter 5 Cupcake Feminists, Hipster Jam Canners, and "Femivores The Rise of the DIY Food Culture 95
Chapter 6 DIY Parenthood 121
Chapter 7 The Emergence of the "Hipster Homemaker": How New Domesticity Appeals to a Generation of Mothers Unhappy with the Workplace 157
Chapter 8 A Woman's (and a Man's) Place Is in the Home After All: The Rise of Homesteading 185
Chapter 9 Strange Bedfellows: How New Domesticity Brings Together liberals and Conservatives, Atheists and Evangelicals, Mormon Moms and Radical Queers, the Rural Poor and the Urban Rich 213
Chapter 10 Take-Home Points for the Homeward Bound: Lessons of New Domesticity 231
Acknowledgments 251
Notes 253
Index 261