Part One. Succeeding in the Changing World of Business
1. Market Share Is Dead
2. Customer-Centric Business Design
3. How Profit Happens

Part Two. The Reinventors and How They Succeeded
4. Jack Welch : The Customer Solutions Business Design
5. The Story of Three Managers : Reinvention for the Rest of Us
6. Nicolas G. Hayek : The Product Pyramid Business Design
7. Roberto Goizueta : The Manage-the-Value-Chain Business Design
8. Charles Schwab : The Switchboad Business Design
9. Andrew Grove : The Two Steps Ahead Business Design
10. Michael Eisner : The Profit Multiplier Business Design
11. George Hatsopoulos : The Spin-Out Business Design
12. Percy Barnevik : The Global-Network-of-Specialists Business Design
13. Bill Gates : The Create-the-Standard Business Design

Part Three : The Profit Zone Handbook
14. How Business Design Innovation Creates the Profit Zone
15. The Profit Zone Handbook